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ECONIS (ZBW)
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Exploring the study abroad journey : Chinese and Indian students in U.S. higher education
Sun, Qin
;
Nguyen, Thuy D.
;
Ganesh, Gopala K.
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 210-227
Persistent link: https://www.econbiz.de/10012259376
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2
Exploring the role of decision-making factors in international student marketing engagement
Nguyen, Thuy
;
Sun, Qin
;
Ganesh, Gopala K.
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 230-250
Persistent link: https://www.econbiz.de/10012179317
Saved in:
3
Diversity, equity, inclusion, and brand outcomes : a case of higher education
Nguyen, Thuy
;
Yaghi, Majed
;
Ganesh, Gopala K.
; …
- In:
The journal of product & brand management
33
(
2024
)
8
,
pp. 949-967
Persistent link: https://www.econbiz.de/10015173293
Saved in:
4
Motivational intricacies behind volunteerism
Paswan, Audhesh K.
;
Rajamma, Rajasree K.
;
Sun, Qin
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
4
,
pp. 449-462
Persistent link: https://www.econbiz.de/10015190536
Saved in:
5
Crafting excellence : publication tips from the editors of journal of global marketing
Lim, Weng Marc
;
Lascu, Dana
;
Gandhi, Shiri
;
Kumar, Bipul
; …
- In:
Journal of global marketing
37
(
2024
)
5
,
pp. 353-356
Persistent link: https://www.econbiz.de/10015192623
Saved in:
6
Assessing the effect of personal cultural orientation on brand equity and revisit intention : exploring destination branding in Latin America
Cardona, Adolfo Rudy
;
Sun, Qin
;
Li, Fuan
;
White, Darin
- In:
Journal of global marketing
30
(
2017
)
5
,
pp. 282-296
Persistent link: https://www.econbiz.de/10011779480
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7
LearnSmart, adaptive teaching, and student learning effectiveness : an empirical investigation
Sun, Qin
;
Abdourazakou, Yann
;
Norman, Thomas J.
- In:
Journal of education for business
92
(
2017
)
1
,
pp. 36-43
Persistent link: https://www.econbiz.de/10011735725
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8
Country resources, country image, and exports : country branding and international marketing implications
Sun, Qin
;
Paswan, Audhesh K.
;
Tieslau, Margie A.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 233-246
Persistent link: https://www.econbiz.de/10011654414
Saved in:
9
Mobile social commerce : current state and future directions
Sun, Qin
;
Xu, Bing
- In:
Journal of global marketing
32
(
2019
)
5
,
pp. 306-318
Persistent link: https://www.econbiz.de/10012201053
Saved in:
10
Special issue: digital marketing and online consumer behavior in China
Sun, Qin
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012201071
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