Akbari, Mohsen; Gholizadeh, Mohammad Hasan; Zomorrodi, … - In: Journal of Islamic Marketing 9 (2018) 1, pp. 117-131
Purpose: Purchase intention of consumers depends on their perception of the extent to which his expectations will be met through the product. This issue, in the context of the products that are immediately purchased by consumer, depends on the extent of relationship in the point of sale....
