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Consumer behaviour
38
Konsumentenverhalten
38
Beziehungsmarketing
31
Relationship marketing
31
Distribution channel
11
Marketing management
11
Marketingmanagement
11
Vertriebsweg
11
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4
Einzelhandel
4
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4
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research-article
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Verhoef, Peter C.
44
Sesé, F. Javier
22
Verhoef, Peter
7
Bijmolt, Tammo H. A.
6
Minguez, Ana
6
Doorn, Jenny van
5
Cambra-Fierro, Jesús
4
Dong, John Qi
4
Eggers, Felix
4
Krafft, Manfred
4
Melero-Polo, Iguácel
4
Wiesel, Thorsten
4
Dorotic, Matilda
3
Gensler, Sonja
3
Kannan, P. K.
3
Lemon, Katherine N.
3
Liu, Huan
3
Lobschat, Lara
3
Sloot, Laurens M.
3
Viswanathan, Vijay
3
Bart, Yakov
2
Beckers, Sander F. M.
2
Beke, Frank T.
2
Bijmolt, Tammo
2
Bodapati, Anand
2
Broekhuizen, Thijs
2
Emrich, Oliver
2
Fok, Dennis
2
Gao, Lily
2
Haan, Evert de
2
Hong, Zhao
2
Hunneman, Auke
2
Maas, Peter
2
Maicas, Juan Pablo
2
Melero, Iguácel
2
Melero-Polo, Iguacel
2
Neslin, Scott
2
Neslin, Scott A.
2
Ou, Yi-Chun
2
Polo-Redondo, Yolanda
2
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Edward Elgar Publishing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business research : JBR
5
Journal of the Academy of Marketing Science
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Marketing Letters
4
Journal of retailing
3
Journal of service research
3
Marketing letters : a journal of research in marketing
3
A research agenda for digital transformation : multidisciplinary perspectives
2
Customer engagement marketing
2
European Journal of Marketing
2
European Management Journal
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Journal of interactive marketing
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Journal of marketing
2
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2
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1
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1
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1
European management review : the journal of the European Academy of Management
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of Consumer Policy
1
Journal of Service Theory and Practice
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing theory and practice : JMTP
1
Journal of philanthropy and marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
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1
Telecommunications Policy
1
The service industries journal
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ECONIS (ZBW)
59
RePEc
13
Other ZBW resources
3
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1
Does specific CSR training for managers impact shareholder value? : implications for education in sustainable development
López-Pérez, Ma. Eugenia
;
Melero, Iguácel
;
Sesé, F. …
- In:
Corporate social responsibility and environmental management
24
(
2017
)
5
,
pp. 435-448
Persistent link: https://www.econbiz.de/10011825542
Saved in:
2
Management for sustainable development and its impact on firm value in the SME context : does size matter?
López-Pérez, M. Eugenia
;
Melero, Iguácel
;
Sesé, F. …
- In:
Business strategy and the environment
26
(
2017
)
7
,
pp. 985-999
Persistent link: https://www.econbiz.de/10011822985
Saved in:
3
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
4
Quantifying the effect of status in a multi-tier loyalty program
Viswanathan, Vijay
;
Koetterheinrich, Kim
;
Bijmolt, …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 376-383
Persistent link: https://www.econbiz.de/10013326930
Saved in:
5
"Are multichannel customers really more valuable? : an analysis of banking services"
Cambra-Fierro, Jesús
;
Kamakura, Wagner A.
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 208-212
Persistent link: https://www.econbiz.de/10011490894
Saved in:
6
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
7
Can complaint-handling efforts promote customer engagement?
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Service business
10
(
2016
)
4
,
pp. 847-866
Persistent link: https://www.econbiz.de/10011722441
Saved in:
8
Does the nature of the interaction matter? : understanding customer channel choice for purchases and communications
Polo-Redondo, Yolanda
;
Sesé, F. Javier
- In:
Journal of service research : JSR
19
(
2016
)
3
,
pp. 276-290
Persistent link: https://www.econbiz.de/10011665396
Saved in:
9
Multi-tier loyalty programs to stimulate customer engagement
Bijmolt, Tammo H. A.
;
Krafft, Manfred
;
Sesé, F. Javier
; …
- In:
Customer engagement marketing
,
(pp. 119-139)
.
2018
Persistent link: https://www.econbiz.de/10011739846
Saved in:
10
Customer-base management in network industries : the moderating role of network size and market growth
Maicas, Juan Pablo
;
Sesé, F. Javier
- In:
European management review : the journal of the …
12
(
2015
)
4
,
pp. 209-220
Persistent link: https://www.econbiz.de/10011531348
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