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The effect of loyalty program...
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1
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
2
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
3
Factors influencing the participation in customers' loyalty programmes : the case of Croatia
Kovač, Ivan
;
Naletina, Dora
;
Brezović, Dunja
- In:
Entrepreneurial business and economics review : EBER
6
(
2018
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10012025219
Saved in:
4
Cross-reward effects in a coalition loyalty program : the impact of a point currency devaluation
Stourm, Valeria
;
Bradlow, Eric T.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 276-293
Persistent link: https://www.econbiz.de/10014316575
Saved in:
5
Consumer loyalty programs and retail prices : evidence from gasoline markets
Rossi, Federico
;
Chintagunta, Pradeep K.
- In:
Marketing science
42
(
2023
)
4
,
pp. 794-818
Persistent link: https://www.econbiz.de/10014317643
Saved in:
6
How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program loyalty
Vieira, Valter Afonso
;
Agnihotri, Raj
;
Almeida, Marcos …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 200-212
Persistent link: https://www.econbiz.de/10013167968
Saved in:
7
Cultural influences on privacy calculus in loyalty programs : an analysis of individual and national-level cultural values
Balabanis, George
;
Stathopoulou, Anastasia
;
Balabanis, John
-
2025
Persistent link: https://www.econbiz.de/10015340302
Saved in:
8
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
9
Moderation effect of perceived benefits of loyalty programs on the link between store attributes and customer loyalty
Alreddy, Santosh Kumar
;
Siriguppi, Dwarakanath
;
Menon, …
- In:
Theoretical economics letters
9
(
2019
)
6
,
pp. 2110-2125
Persistent link: https://www.econbiz.de/10012241380
Saved in:
10
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
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