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Digital advertising in the age...
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Baek, Tae Hyun
26
Yoon, Sukki
17
Kim, Yeonshin
8
Kim, Seeun
6
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3
Choi, Yung Kyun
3
Bakpayev, Marat
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Bang, Hye Jin
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Yoo, Chan Yun
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International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing and consumer services
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
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2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European Journal of Marketing
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International Journal of Consumer Studies
1
Journal of Research in Interactive Marketing
1
Journal of Services Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing letters : a journal of research in marketing
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Online Information Review
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1
Colour effects in green advertising
Lim, Dongjae
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Kim, Yeonshin
- In:
International Journal of Consumer Studies
44
(
2020
)
6
,
pp. 552-562
Persistent link: https://www.econbiz.de/10012281987
Saved in:
2
Death imagery in antipoaching advertising
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Psychology & Marketing
37
(
2020
)
12
,
pp. 1684-1695
Persistent link: https://www.econbiz.de/10012407476
Saved in:
3
Augment yourself through virtual mirror : the impact of self-viewing and narcissism on consumer responses
Baek, Tae Hyun
;
Yoo, Chan Yun
;
Yoon, Sukki
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 421-439
Persistent link: https://www.econbiz.de/10011882002
Saved in:
4
I see myself in service and product consumptions : measuring self-transformative consumption vision (SCV) evoked by static and rich media
Yim, Mark Yi-Cheon
;
Baek, Tae Hyun
;
Sauer, Paul L.
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 122-139
Persistent link: https://www.econbiz.de/10011949582
Saved in:
5
Guilt and shame : environmental message framing effects
Baek, Tae Hyun
;
Yoon, Sukki
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 440-453
Persistent link: https://www.econbiz.de/10011744304
Saved in:
6
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
7
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
8
Branded app usability : conceptualization, measurement, and prediction of consumer loyalty
Baek, Tae Hyun
;
Yoo, Chan Yun
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10011848779
Saved in:
9
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
10
Programmatic creative : AI can think but it cannot feel
Bakpayev, Marat
;
Baek, Tae Hyun
;
Van Esch, Patrick
; …
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
1
,
pp. 90-95
Persistent link: https://www.econbiz.de/10012698526
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