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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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Corporate digital responsibility
Lobschat, Lara; Müller, Benjamin; Eggers, Felix; … - In: Journal of business research : JBR 122 (2021), pp. 875-888
Persistent link: https://www.econbiz.de/10012420639
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Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan; Lobschat, Lara; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
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Paving the way for responsible retailing
Holtrop, Niels; Lobschat, Lara; Braak, Anne M. ter - 2025
Persistent link: https://www.econbiz.de/10015396542
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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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App popularity : where in the world are consumers most sensitive to price and user ratings?
Kübler, Raoul; Pauwels, Koen; Yildirim, Gökhan; … - In: Journal of marketing 82 (2018) 5, pp. 20-44
Persistent link: https://www.econbiz.de/10011912138
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Battle of the brand fans : impact of brand attack and defense on social media
Ilhan, Behice Ece; Kübler, Raoul; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 33-51
Persistent link: https://www.econbiz.de/10011920058
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The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin; Pähler vor der Holte, Nora; … - In: Journal of marketing 82 (2018) 3, pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
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Social media's impact on the consumer mindset : when to use which sentiment extraction tool?
Kübler, Raoul; Colicev, Anatoli; Pauwels, Koen - In: Journal of interactive marketing : a quarterly … 50 (2020), pp. 136-155
Persistent link: https://www.econbiz.de/10012289426
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The impact of value-related crises on price and product-performance elasticities
Kübler, Raoul; Langmaack, Michael; Albers, Sönke; … - In: Journal of the Academy of Marketing Science 48 (2020) 4, pp. 776-794
Persistent link: https://www.econbiz.de/10012293335