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Store image perceptions and customer knowledge cues in emerging markets : a cross-country investigation in Brazil and Vietnam

Diallo, Mbaye Fall; Cliquet, Gérard - In: International journal of retail & distribution management 44 (2016) 12, pp. 1182-1205

Persistent link: https://www.econbiz.de/10011643922

Factors influencing consumer behaviour towards store brands: evidence from the French market

Fall Diallo, Mbaye; Chandon, Jean‐Louis; Cliquet, Gérard - In: International Journal of Retail & Distribution Management 41 (2013) 6, pp. 422-441

Purpose – This paper aims to investigate how consumer and image factors as well as store familiarity influence store brand (SB) purchase behaviour. SBs are now widely offered by European mass retailers. However, consumer behaviour toward SBs is not yet clearly understood in all European...

Persistent link: https://www.econbiz.de/10014803623

Image perçue et attitude envers les marques de distributeur dans les pays émergents : quelle modération de l'association du magasin à une enseigne locale ou internationale?

Diallo, Mbaye Fall - In: Recherche et applications en marketing : RAM 35 (2020) 3, pp. 58-85

Persistent link: https://www.econbiz.de/10012308389

Drivers of store brand usage in an Asian emerging market : evidence from Vietnam

Diallo, Mbaye Fall - In: International journal of retail & distribution management 43 (2015) 12, pp. 1144-1161

Persistent link: https://www.econbiz.de/10011431950

The influence of image and consumer factors on store brand choice in the Brazilian market : evidence from two retail chains

Diallo, Mbaye Fall; Burt, Steven; Sparks, Leigh - In: European business review : EBR ; the official journal … 27 (2015) 5, pp. 495-512

Persistent link: https://www.econbiz.de/10011443130

What drives store brand purchases during crisis periods? : evidence from panel data in four product categories

Diallo, Mbaye Fall; Kaswengi, Joseph - In: International journal of retail & distribution management 44 (2016) 3, pp. 301-319

Persistent link: https://www.econbiz.de/10011515880

Fundamental transformations of trust and its drivers : a multi-stage approach of business-to-business relationships

Akrout, Houcine; Diallo, Mbaye Fall - In: Industrial marketing management : the international … 66 (2017), pp. 159-171

Persistent link: https://www.econbiz.de/10011776004

Consumers' perceptions of retail business ethics and loyalty to the retailer : the moderating role of social discount practices

Diallo, Mbaye Fall; Lambey-Checchin, Christine - In: Journal of business ethics : JOBE 141 (2017) 3, pp. 435-449

Persistent link: https://www.econbiz.de/10011701488

How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia

Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558

Persistent link: https://www.econbiz.de/10011760569

Comportement responsable des touristes : le rôle de l'engagement social

Diallo, Mbaye Fall; Sall, Fatou Diop; Leroux, Erick; … - In: Recherche et applications en marketing 30 (2015) 3, pp. 88-108

Persistent link: https://www.econbiz.de/10011551656

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