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Brand-self connections and brand prominence as drivers of employee brand attachment
Gill-Simmen, Lucy; MacInnis, Deborah J.; Eisingerich, … - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 128-146
Persistent link: https://www.econbiz.de/10011975475
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Toward an improved conceptual understanding of consumer ambivalence
Sipilä, Jenni; Tarkiainen, Anssi; Sundqvist, Sanna - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 147-162
Persistent link: https://www.econbiz.de/10011975491
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A framework for studying the impact of outdoor atmospherics in retailing
Bloch, Peter H.; Kamran-Disfani, Omid - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 195-213
Persistent link: https://www.econbiz.de/10011975501
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Consumer empowerment in consumer-firm relationships : conceptual framework and implications for research
Akhavannasab, Sanam; Dantas, Danilo C.; Senecal, Sylvain - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 214-227
Persistent link: https://www.econbiz.de/10011975504
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Consumer cooperatives : uncovering the value potential of customer ownership
Talonen, Antti; Jussila, Iiro; Saarijärvi, Hannu; … - In: AMS review : official publication of the Academy of … 6 (2016) 3/4, pp. 142-156
Persistent link: https://www.econbiz.de/10011627990
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An integrated framework for design perception and brand equity
Mishra, Abhishek; Dash, Satyabhushan; Malhotra, Naresh K. - In: AMS review : official publication of the Academy of … 5 (2015) 1/2, pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
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On the practical relevance of the attraction effect : a cautionary note and guidelines for context effect experiments
Lichters, Marcel; Sarstedt, Marko; Vogt, Bodo - In: AMS review : official publication of the Academy of … 5 (2015) 1/2, pp. 1-19
Persistent link: https://www.econbiz.de/10011294206
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A conceptual perspective on collaborative consumption
Ertz, Myriam; Durif, Fabien; Arcand, Manon - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 27-41
Persistent link: https://www.econbiz.de/10012113565
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How valence, volume and variance of online reviews influence brand attitudes
Zablocki, Agnieszka; Schlegelmilch, Bodo B.; Houston, … - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 61-77
Persistent link: https://www.econbiz.de/10012113569
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Reflections on customer-based brand equity : perspectives, progress, and priorities
Keller, Kevin Lane - In: AMS review : official publication of the Academy of … 6 (2016) 1/2, pp. 1-16
Persistent link: https://www.econbiz.de/10011741469