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Marketing
5
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2
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2
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1
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226
Journal of marketing research : JMR
175
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101
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92
Springer eBook Collection
74
Qualitative market research : an international journal
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Journal of the Academy of Marketing Science
60
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of market research
41
Edward Elgar E-Book Archive
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Journal of consumer behaviour : an international research review
32
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
28
The marketing review
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International journal of forecasting
27
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25
Premier reference source
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of marketing
20
Journal of retailing and consumer services
20
Legends in marketing
20
Market research handbook
20
Conjoint measurement : methods and applications
19
European journal of marketing : EJM
19
Fundamentals of marketing research ; Vol. 2
19
Gabler Edition Wissenschaft
19
The handbook of marketing research : uses, misuses, and future advances
19
Edition Wissenschaft Apprimus
18
Foundations and trends in marketing : FTMKT
18
Management for Professionals
18
Sage library in marketing
18
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ECONIS (ZBW)
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1
Total global strategy
Yip, George S.
-
2012
-
3. ed., intern. ed.
Persistent link: https://www.econbiz.de/10009504736
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2
Global marketing
Keegan, Warren J.
-
2013
-
7. ed., global ed.
Persistent link: https://www.econbiz.de/10009522745
Saved in:
3
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2013
-
11. ed., global ed.
Persistent link: https://www.econbiz.de/10009524855
Saved in:
4
Global marketing management
Keegan, Warren J.
-
2014
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009767733
Saved in:
5
International business : the new realities
Cavusgil, S. Tamer
;
Knight, Gary A.
;
Riesenberger, John R.
-
2014
-
3. ed., global ed.
Persistent link: https://www.econbiz.de/10009728238
Saved in:
6
Marketing across cultures
Usunier, Jean-Claude
;
Lee, Julie Anne
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10009688516
Saved in:
7
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2013
-
4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
Saved in:
8
Sustainable marketing
Emery, Barry
-
2012
Persistent link: https://www.econbiz.de/10009412749
Saved in:
9
Consumer behaviour : a European perspective
Solomon, Michael R.
;
Bamossy, Gary J.
;
Askegaard, Søren
; …
-
2013
-
5. ed.
Persistent link: https://www.econbiz.de/10009756374
Saved in:
10
Marketing : an introduction
Armstrong, Gary
;
Kotler, Philip
-
2015
-
12. ed., global ed.
Persistent link: https://www.econbiz.de/10010367127
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