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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Reihe: Versicherungswirtschaft"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand management
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Asia Pacific journal of marketing and logistics
Journal of the Academy of Marketing Science
Reihe: Versicherungswirtschaft
Tourism management : research, policies, practice
Journal of business research : JBR
394
The journal of product & brand management
286
The journal of brand management : an international journal
268
Journal of retailing and consumer services
252
Psychology & marketing
89
European journal of marketing : EJM
78
Journal of marketing communications
77
International journal of hospitality management
74
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
International journal of internet marketing and advertising : IJIMA
51
Marketing letters : a journal of research in marketing
51
SpringerLink / Bücher
50
Journal of marketing management : MM
49
International marketing review
48
Journal of promotion management : JPM
48
Journal of strategic marketing
47
International journal of consumer studies
45
Journal of global marketing
45
The journal of consumer marketing
45
Journal of fashion marketing and management
44
Cogent business & management
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of retailing
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
153
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1
Virtual experience vs. brochures in the advertisement of scenic spots : how cognitive preferences and order effects influence advertising effects on consumers
Chiou, Wen-Bin
;
Wan, Chin-Sheng
;
Lee, Hsin-Yi
- In:
Tourism management : research, policies, practice
29
(
2008
)
1
,
pp. 146-150
Persistent link: https://www.econbiz.de/10003569276
Saved in:
2
Brand personality and culture : the role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions
Matzler, Kurt
;
Strobl, Andreas
;
Sauer, Nicola E.
; …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 507-520
Persistent link: https://www.econbiz.de/10011419295
Saved in:
3
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
4
Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
Saved in:
5
Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika
;
Yuan, Yizhou
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
Saved in:
6
Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences : sojourners in America
Vredeveld, Anna J.
;
Coulter, Robin A.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 274-290
Persistent link: https://www.econbiz.de/10012022577
Saved in:
7
Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine
;
Kleijnen, Mirella H. P.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
Saved in:
8
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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9
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
10
Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
;
Dogru, Tarik
- In:
Tourism management : research, policies, practice
74
(
2019
),
pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
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