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An Investor’s Perspective on Marketing Excellence : How Objective Marketing Indicants Can Complement Firm Valuations

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Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing … Marketing Excellence Role of Marketing in Investment Decisions Identification of Relevant Literature Description of … Groups Researchers and students predominantly in the area of marketing & sales, but also in the areas of finance and …

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Strategic orientations, marketing capabilities and innovativeness : an adaptive approach

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