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Built to last : relationship quality management for season ticket holders
Lee, Mi Ae; Kunkel, Thilo; Funk, Daniel C.; Karg, Adam; … - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
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Exploring activity-contingent volunteerism : a preliminary investigation of Back on My Feet volunteers
Filo, Kevin; Funk, Daniel C.; Jordan, Jeremy - In: European Sport management quarterly : ESMQ 14 (2014) 4, pp. 397-421
Persistent link: https://www.econbiz.de/10010413293
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The attractiveness of national and international football leagues : perspectives of fans of "star clubs" and "underdogs"
Koenigstorfer, Joerg; Groeppel-Klein, Andrea; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 10 (2010) 2, pp. 127-163
Persistent link: https://www.econbiz.de/10003977265
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The influence of advertising appeals on consumer perceptions of athlete endorser brand image
Kunkel, Thilo; Walker, Matthew; Hodge, Courtney M. - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 373-395
Persistent link: https://www.econbiz.de/10012177433
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Do not bet on your favourite football team : the influence of fan identity-based biases and sport context knowledge on game prediction accuracy
Na, Sangwon; Su, Yiran; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 396-418
Persistent link: https://www.econbiz.de/10012177434
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Exploring athlete brand image development on social media : the role of signalling through source credibility
Na, Sangwon; Kunkel, Thilo; Doyle, Jason - In: European Sport management quarterly : ESMQ 20 (2020) 1, pp. 88-108
Persistent link: https://www.econbiz.de/10012256471
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Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.; Su, Yiran; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
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Advancing understanding of individual-level brand management in sport
Doyle, Jason P.; Kunkel, Thilo; Su, Yiran; Biscaia, Rui; … - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
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Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya; Gupta, Keshav; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
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Becoming more than an athlete : developing an athlete's personal brand using strategic philanthropy
Kunkel, Thilo; Doyle, Jason; Na, Sangwon - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 358-378
Persistent link: https://www.econbiz.de/10013271113