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Dynamic pricing and advertising for web content providers
Kumar, Subodha; Sethi, Suresh P. - In: European journal of operational research : EJOR 197 (2009) 3, pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
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Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış; Özlük, Özgür - In: European journal of operational research : EJOR 226 (2013) 1, pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
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Optimization of column width in website layout for advertisement fit
Marszałkowski, Jakub; Drozdowski, Maciej - In: European journal of operational research : EJOR 226 (2013) 3, pp. 592-601
Persistent link: https://www.econbiz.de/10009718818
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Pricing game of online display advertisement publishers
Ahmed, Md. Tanveer; Kwon, Changhyun - In: European journal of operational research : EJOR 219 (2012) 2, pp. 477-487
Persistent link: https://www.econbiz.de/10009514305
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Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi; Pinchover, Rotem; Khmelnitsky, Eugene - In: European journal of operational research : EJOR 299 (2022) 1, pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
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Advertisement revenue management : determining the optimal mix of skippable and non-skippable ads for online video sharing platforms
Chakraborty, Soumyakanti; Basu, Sumanta; Ray, Saibal; … - In: European journal of operational research : EJOR 292 (2021) 1, pp. 213-229
Persistent link: https://www.econbiz.de/10012495425
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Combining guaranteed and spot markets in display advertising : selling guaranteed page views with stochastic demand
Chen, Bowei; Huang, Jingmin; Huang, Yufei; Kollias, Stefanos - In: European journal of operational research : EJOR 280 (2020) 3, pp. 1144-1159
Persistent link: https://www.econbiz.de/10012132526
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Learning and pricing models for repeated generalized second-price auction in search advertising
Yang, Wei; Xiao, Baichun; Wu, Lifang - In: European journal of operational research : EJOR 282 (2020) 2, pp. 696-711
Persistent link: https://www.econbiz.de/10012157956
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Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi; Basu, Preetam; Rakshit, Krishanu; … - In: European journal of operational research : EJOR 276 (2019) 1, pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
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Keyword portfolio optimization in paid search advertising
Symitsi, Efthymia; Markellos, Raphaēl N.; Mantrala, … - In: European journal of operational research : EJOR 303 (2022) 2, pp. 767-778
Persistent link: https://www.econbiz.de/10013364031