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Customer value creation : a journey in the search of excellence
Geraerdts, Rob - In: Industrial marketing management : the international … 41 (2012) 1, pp. 11-12
Persistent link: https://www.econbiz.de/10009513232
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Every cloud has a silver lining : exploring the dark side of value co-creation in B2B service networks
Chowdhury, Ilma Nur; Gruber, Thorsten; Zolkiewski, Judy - In: Industrial marketing management : the international … 55 (2016), pp. 97-109
Persistent link: https://www.econbiz.de/10011503620
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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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Customer referencing as business actor engagement behavior : creating value in and beyond triadic settings
Jaakkola, Elina; Aarikka-Stenroos, Leena - In: Industrial marketing management : the international … 80 (2019), pp. 27-42
Persistent link: https://www.econbiz.de/10012064323
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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Provider and relational determinants of customer solution performance
Powers, Thomas L.; Sheng, Shibin; Li, Julie Juan - In: Industrial marketing management : the international … 56 (2016), pp. 14-23
Persistent link: https://www.econbiz.de/10011531222
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The customer as enabler of value (co)-creation in the solution business
Petri, Jan; Jacob, Frank - In: Industrial marketing management : the international … 56 (2016), pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
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What drives customer re-engagement? : the foundational role of the sales-service interplay in episodic value co-creation
Friend, Scott B.; Malshe, Avinash; Fisher, Gregory J. - In: Industrial marketing management : the international … 84 (2020), pp. 271-286
Persistent link: https://www.econbiz.de/10012162589
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The impact of value congruence on marketing channel relationship
Wang, Jeff Jianfeng; Zhang, Chuang - In: Industrial marketing management : the international … 62 (2017), pp. 118-127
Persistent link: https://www.econbiz.de/10011707082
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Value synergy and value asymmetry in relationship marketing programs
Luu, Ngoc; Ngo, Liem Viet; Cadeaux, Jack - In: Industrial marketing management : the international … 68 (2018), pp. 165-176
Persistent link: https://www.econbiz.de/10011822206