//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Value creation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Value creation
Brand management
106
Markenführung
106
B-to-B-Marketing
63
Business-to-business marketing
63
Brand image
48
Markenimage
48
Lieferantenmanagement
45
Supplier relationship management
45
Beziehungsmarketing
28
Brand
28
Consumer behaviour
28
Konsumentenverhalten
28
Markenartikel
28
Relationship marketing
28
Marketing management
15
Marketingmanagement
15
Social Web
11
Social web
11
Corporate reputation
10
Firmenimage
10
B2B branding
9
Internet marketing
9
Online-Marketing
9
Brand architecture
8
Firm performance
8
Markenarchitektur
8
Unternehmenserfolg
8
Branding
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Emerging economies
7
KMU
7
SME
7
Schwellenländer
7
Stakeholder
7
Betriebliche Wertschöpfung
6
Business network
6
Innovation
6
Unternehmensnetzwerk
6
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Arnett, Dennis B.
1
Chang, Yu
1
Du, Mingfei
1
Gabrielsson, Mika
1
Guenther, Miriam
1
Guenther, Peter
1
Gupta, Shaphali
1
He, Jiaxun
1
Huang, Haiyang
1
Jiang, Yanxin
1
Khan, Huda
1
Kovalchuk, Marina
1
Kumar, Binay
1
Kumar, V.
1
Rollins, Minna
1
Shabbir, Rizwan
1
Wang, Xinchun
1
Wu, Wanying
1
Zhang, Jing
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
10
Journal of retailing and consumer services
6
The journal of brand management : an international journal
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of strategic marketing
3
Marketing theory
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Asia Pacific journal of marketing and logistics
2
Brands and branding
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
2
European retail research
2
Gabler Edition Wissenschaft
2
Gabler Research
2
International journal of hospitality management
2
International journal of retail & distribution management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service theory and practice : JSTP
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Management decision : MD
2
Service business
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
The journal of services marketing
2
Tourism management perspectives : TMP
2
Arts marketing : an international journal ; AM
1
Asian journal of business and accounting : AJBA
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Düsseldorf working papers in applied management and economics
1
Economic and business review : EBR
1
Electronic commerce research
1
Enhancing knowledge development in marketing ; Vol. 21
1
European business review
1
European journal of international management : EJIM
1
European journal of management and business economics : EJM&BE
1
European management review : the journal of the European Academy of Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
2
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu
;
Wang, Xinchun
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
Saved in:
3
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
4
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
5
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
6
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->