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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The TQM journal : the international review of organizational improvement"
~subject:"Viral marketing"
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Viral marketing
Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
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Customer satisfaction
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Kundenzufriedenheit
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International journal of contemporary hospitality management
Journal of travel and tourism marketing
The TQM journal : the international review of organizational improvement
Journal of retailing and consumer services
45
Journal of business research : JBR
25
Journal of hospitality marketing & management
16
International journal of hospitality management
12
The journal of services marketing
11
Journal of service research : JSR
10
The journal of product & brand management
10
Cogent business & management
9
International journal of internet marketing and advertising : IJIMA
9
Tourism management : research, policies, practice
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
SpringerLink / Bücher
8
Psychology & marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing
6
Journal of strategic marketing
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of service management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The journal of brand management : an international journal
5
Business horizons
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Services marketing quarterly
4
The international review of retail, distribution and consumer research
4
The service industries journal
4
International journal of business information systems : IJBIS
3
International journal of business innovation and research : IJBIR
3
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ECONIS (ZBW)
23
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1
How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan
;
Liu, Xiaoming
;
Li, Jun
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
Saved in:
2
What do customers expect of travel agent-customer interactions? : measuring and improving customer experience in interactions with travel agents
Wu, Yu-Chi
;
Lee, Hsiang-Ming
;
Liao, Pin-Ru
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1000-1012
Persistent link: https://www.econbiz.de/10011941816
Saved in:
3
The influence of trust and perceived playfulness on the relationship commitment of hospitality online social network-moderating effects of gender
Li, Chi-Hua
;
Chang, Chun-Ming
- In:
International journal of contemporary hospitality management
28
(
2016
)
5
,
pp. 924-944
Persistent link: https://www.econbiz.de/10011584042
Saved in:
4
How e-tailing attributes affect perceived quality : the potential impact of customer demographics and online behaviors
Tamimi, Nabil
;
Sebastianelli, Rose
- In:
The TQM journal : the international review of …
28
(
2016
)
4
,
pp. 547-560
Persistent link: https://www.econbiz.de/10011584532
Saved in:
5
Post-visit and pre-visit tourist destination image through eWOM sentiment analysis and perceived helpfulness
González-Rodríguez, M. Rosario
;
Martínez-Torres, Rocio
; …
- In:
International journal of contemporary hospitality management
28
(
2016
)
11
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011641625
Saved in:
6
Customer loyalty : a review and future directions with a special focus on the hospitality industry
Kandampully, Jay
;
Zhang, Tingting Christina
;
Bilgihan, Anil
- In:
International journal of contemporary hospitality management
27
(
2015
)
3
,
pp. 379-414
Persistent link: https://www.econbiz.de/10011308466
Saved in:
7
Generation Y's positive and negative eWOM : use of social media and mobile technology
Zhang, Tingting
;
Omran, Behzad Abound
;
Cobanoglu, Cihan
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 732-761
Persistent link: https://www.econbiz.de/10011687713
Saved in:
8
Exploring the impacts of service guarantee strategy
Lee, Kyuho
;
Khan, Mahmood A.
- In:
Journal of travel and tourism marketing
29
(
2012
)
1/2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009537257
Saved in:
9
Small accommodation providers and UGC web sites : perceptions and practices
Hills, Joshua Rupert
;
Cairncross, Grant
- In:
International journal of contemporary hospitality management
23
(
2011
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10008992204
Saved in:
10
Handling negative online customer reviews : the effects of elaboration likelihood model and distributive justice
Cheng, Vincent T. P.
;
Loi, Mei Kun
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010361829
Saved in:
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