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Adoption of big data technology for innovation in B2B marketing
Wright, Len Tiu; Robin, Robin; Stone, Merlin; … - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 281-293
Persistent link: https://www.econbiz.de/10012196312
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Social customer relationship management and student empowerment in online learning systems
Anshari, M.; Alas, Y.; Yunus, N.; Sabtu, N. I.; Hamid, M. H. - In: International journal of electronic customer … 9 (2015) 2/3, pp. 104-121
Persistent link: https://www.econbiz.de/10011586438
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Improving customer loyalty evaluation methods in the grocery retail industry : a data mining approach
Khodabandehlou, Samira; NikNafs, Ali Akbar - In: International journal of electronic customer … 10 (2016) 2/4, pp. 158-178
Persistent link: https://www.econbiz.de/10011688029
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Data mining tools: a CRM perspective
Ranjan, Jayanthi; Bhatnagar, Vishal - In: International journal of electronic customer … 2 (2008) 4, pp. 315-331
Persistent link: https://www.econbiz.de/10003787128
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A new approach for health insurance customer relationship support through hybrid mining based system
Chou, Shrane Koung; Wang, Fuchung - In: International journal of electronic customer … 3 (2009) 4, pp. 360-374
Persistent link: https://www.econbiz.de/10003935705
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Application of segmentation in customer relationship management : a data mining perspective
Ranjan, Jayanthi; Agarwal, Ruchi - In: International journal of electronic customer … 3 (2009) 4, pp. 402-414
Persistent link: https://www.econbiz.de/10003935726
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Analytical CRM in banking and finance using SVM : a modified active learning-based rule extraction approach
Farquad, M. A. H.; Ravi, V.; Raju, S. Bapi - In: International journal of electronic customer … 6 (2012) 1, pp. 48-73
Persistent link: https://www.econbiz.de/10009578910
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An approach to optimised customer segmentation and profiling using RFM, LTV, and demographic features
Namvar, Morteza; Khakabimamaghani, Sahand; Gholamian, … - In: International journal of electronic customer … 5 (2011) 3/4, pp. 220-235
Persistent link: https://www.econbiz.de/10009489261
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An integrated AHP-RFM method to banking customer segmentation
Rezaeinia, Seyed Mahdi; Keramati, Abbas; Albadvi, Amir - In: International journal of electronic customer … 6 (2012) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10009630948
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Principles for successful mobile CRM in organisations from data mining perspective
Bhatnagar, Vishal; Ranjan, Jayanthi - In: International journal of electronic customer … 4 (2010) 3, pp. 280-301
Persistent link: https://www.econbiz.de/10008826195