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Impact of internet and social media on organisational change of OTC medicines marketing management
Roblek, Vasja - In: International journal of electronic marketing and … 6 (2015) 3, pp. 239-258
Persistent link: https://www.econbiz.de/10011523773
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To click or to buy over the counter drugs : exploring the behaviour of Slovenian customers
Roblek, Vasja; Pejić Bach, Mirjana; Meško, Maja; … - In: International journal of electronic marketing and … 9 (2018) 2, pp. 145-166
Persistent link: https://www.econbiz.de/10011849129
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Online purchasing : the role of web experience factors
Noor Akma Mohd Salleh; Norbani Che Ha; Kitchen, Philip J.; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 260-282
Persistent link: https://www.econbiz.de/10012106625
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Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed; Kokash, Husam; Al-Adwan, Ahmad Samed - In: International journal of electronic marketing and … 11 (2020) 3, pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
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The usefulness of online reviews in financial services
Guillory, Monica D.; Lohtia, Ritu; Donthu, Naveen - In: International journal of electronic marketing and … 7 (2016) 1, pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
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B2C social media value gap-model : a study of the Dutch online retailing
Constantinides, Efthymios; Schepers, Lonieke; Vries, … - In: International journal of electronic marketing and … 6 (2015) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10011523760
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Affect-based and personality-based trust and risk in social commerce
Abou-Elgheit, Emad - In: International journal of electronic marketing and … 10 (2019) 2, pp. 173-207
Persistent link: https://www.econbiz.de/10012037004
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The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras; Lopes, Evandro Luiz; … - In: International journal of electronic marketing and … 10 (2019) 3, pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
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The digital economy : new e-business strategies for food Italian system
Sturiale, Luisa; Scuderi, Alessandro - In: International journal of electronic marketing and … 7 (2016) 4, pp. 287-310
Persistent link: https://www.econbiz.de/10011664548
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Influence of user generated content in online shopping : impact of gender on purchase behaviour, trust, and intention to purchase
Sethna, Beheruz N.; Hazari, Sunil; Bergiel, Blaise - In: International journal of electronic marketing and … 8 (2017) 4, pp. 344-371
Persistent link: https://www.econbiz.de/10011858781