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Measuring delightful customer experiences : the validation and testing of a customer delight scale along with its antecedents and effects
Torres, Edwin N.; Zhang, Tingting (Christina); Ronzoni, … - In: International journal of hospitality management 87 (2020), pp. 1-17
Persistent link: https://www.econbiz.de/10012241921
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Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan; Choe, Yunseon; Song, Hak-jun - In: International journal of hospitality management 108 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
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Understanding service experience and its impact on brand image in hospitality sector
Manhas, Parikshat Singh; Tukamushaba, Eddy Kurobuza - In: International journal of hospitality management 45 (2015), pp. 77-87
Persistent link: https://www.econbiz.de/10010503888
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Coffee shop consumers' emotional attachment and loyalty to green stores : the moderating role of green consciousness
Jang, Yoon Jung; Kim, Woo Gon; Lee, Hae Young - In: International journal of hospitality management 44 (2015), pp. 146-156
Persistent link: https://www.econbiz.de/10010501921
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Understanding casino experiential attributes : an application to market positioning
Wong, IpKin Anthony; Wu, JiaYi Seven - In: International journal of hospitality management 35 (2013), pp. 214-224
Persistent link: https://www.econbiz.de/10010225794
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How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja; Gil Saura, Irene; Ruiz-Molina, María Eugenia - In: International journal of hospitality management 39 (2014), pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
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How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus; Liang, Sai; Law, Rob; Sun, Wenjun - In: International journal of hospitality management 77 (2019), pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
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The differential motivation and context effects of cause-related marketing in the hotel industry : the moderating role of consumption value
Seo, HaeJin; Song, Tae Ho - In: International journal of hospitality management 95 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012547937
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Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon; Lee, Choong-Ki; Back, Ki-Joon; Schmitt, Achim - In: International journal of hospitality management 81 (2019), pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
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Using consumer opinion to define New World fine wine : insights for hospitality
Kustos, Marcell; Goodman, Steve; Jeffery, David W.; … - In: International journal of hospitality management 83 (2019), pp. 180-189
Persistent link: https://www.econbiz.de/10012122070