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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"Social web"
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Brand image
Social web
Beziehungsmarketing
65
Relationship marketing
65
Consumer behaviour
44
Konsumentenverhalten
44
Internet marketing
39
Online-Marketing
39
Social Web
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42
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Abuljadail, Mohammad
1
Agrebi, Meriem
1
Alvandi, Mohsen
1
Amlus, Mohammad Harith
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
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Ha, Louisa
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
179
Journal of retailing and consumer services
117
Industrial marketing management : the international journal for industrial and high-tech firms
114
The journal of product & brand management
89
The journal of brand management : an international journal
76
International journal of hospitality management
43
Asia Pacific journal of marketing and logistics
36
The journal of business & industrial marketing
36
Journal of strategic marketing
35
Cogent business & management
32
Marketing intelligence & planning
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Psychology & marketing
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of travel and tourism marketing
29
Journal of hospitality marketing & management
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Journal of promotion management : innovations in planning and applied research
26
SpringerLink / Bücher
25
Journal of the Academy of Marketing Science
24
The journal of services marketing
24
Tourism management : research, policies, practice
24
Business horizons
23
Journal of marketing communications
23
Technological forecasting & social change : an international journal
23
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
International journal of electronic marketing and retailing : IJEMR
21
Journal of marketing
20
Journal of internet commerce
19
Journal of marketing management : MM
19
Journal of service management
18
European journal of marketing
17
International journal of business information systems : IJBIS
17
International journal of electronic customer relationship management : IJECRM
17
Journal of customer behaviour
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
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ECONIS (ZBW)
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1
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
2
Quantifying the long-term effect of social media
Mathur, Manisha
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011859030
Saved in:
3
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
4
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
5
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
6
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
7
Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10011497551
Saved in:
8
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
Saved in:
9
Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,
;
Brünink, Leonine A.
; …
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
Saved in:
10
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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