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How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong - In: International journal of internet marketing and … 9 (2015) 4, pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
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Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making
Graffigna, Guendalina; Gambetti, Rossella C. - In: International journal of internet marketing and … 9 (2015) 2, pp. 103-120
Persistent link: https://www.econbiz.de/10011497551
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Expectations-to-value : connecting customers with business offerings
Hamilton, John R.; Tee, Singwhat - In: International journal of internet marketing and … 9 (2015) 2, pp. 121-140
Persistent link: https://www.econbiz.de/10011497559
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Gamification in a servicescape context : a conceptual framework
Helmefalk, Miralem; Marcusson, Leif - In: International journal of internet marketing and … 13 (2019) 1, pp. 22-46
Persistent link: https://www.econbiz.de/10012105496
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Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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Customer motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,; Brünink, Leonine A.; … - In: International journal of internet marketing and … 9 (2015) 1, pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
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Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
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Investigating the consumer-brand relationships' development for technology-mediated self-services using the relationship commitment paradigm
Giovanis, Apostolos N.; Zondiros, Dimitris; Tomaras, Petros - In: International journal of internet marketing and … 10 (2016) 3, pp. 186-206
Persistent link: https://www.econbiz.de/10011665139
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Self-authored interest profiles for personalised recommendations
Binns, Reuben - In: International journal of internet marketing and … 10 (2016) 3, pp. 207-222
Persistent link: https://www.econbiz.de/10011665140
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Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush; Riasi, Arash - In: International journal of internet marketing and … 14 (2020) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012199983