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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Social Web"
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Virtuelle Stimuli für Kundente...
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Beziehungsmarketing
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Relationship marketing
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Consumer behaviour
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Internet marketing
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Online-Marketing
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
114
Journal of retailing and consumer services
75
SpringerLink / Bücher
69
Industrial marketing management : the international journal for industrial and high-tech firms
38
Technological forecasting & social change : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
The journal of product & brand management
34
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Springer eBook Collection
27
The journal of brand management : an international journal
26
Business horizons
25
Journal of strategic marketing
25
Marketing intelligence & planning
22
Psychology & marketing
21
Journal of internet commerce
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of promotion management : innovations in planning and applied research
19
International journal of technology marketing : IJTMkt
18
Journal of marketing management : MM
18
Research
18
International journal of business information systems : IJBIS
17
International journal of networking and virtual organisations : IJNVO
17
Journal of marketing communications
17
The journal of services marketing
17
Asia Pacific journal of marketing and logistics
16
Tourism management : research, policies, practice
16
Journal of management information systems : JMIS
15
Journal of marketing
15
Journal of service management
15
Journal of the Academy of Marketing Science
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Electronic commerce research
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of electronic commerce research : JECR
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Cogent business & management
13
International journal of electronic commerce : IJEC
13
International journal of electronic customer relationship management : IJECRM
13
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ECONIS (ZBW)
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1
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
2
Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald
;
Heinrich, Daniel
;
Campbell, …
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
Saved in:
3
Quantifying the long-term effect of social media
Mathur, Manisha
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011859030
Saved in:
4
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
5
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
6
The impact of virtual communities on e-loyalty : a conceptual framework
Krumay, Barbara
;
Brandtweiner, Roman
;
Zauner, Christoph
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 300-314
Persistent link: https://www.econbiz.de/10008907871
Saved in:
7
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
8
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
9
Getting insight or getting lost? : an integrated mixed-method approach to social media discourse and its impact on marketing decision-making
Graffigna, Guendalina
;
Gambetti, Rossella C.
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10011497551
Saved in:
10
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan
;
Enginkaya, Ebru
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
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