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Channel coordination with quantity discounts and/or cooperative advertising
Karray, Salma; Surti, Chirag - In: International journal of production research 54 (2016) 17/18, pp. 5317-5335
Persistent link: https://www.econbiz.de/10011530210
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Cooperative advertising in a supply chain with retail competition
Karray, Salma; Amin, Saman Hassanzadeh - In: International journal of production research 53 (2015) 1, pp. 88-105
Persistent link: https://www.econbiz.de/10010493956
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Joint advertising of complementary products sold through an independent retailer
Karray, Salma; Sigué, Simon Pierre - In: International journal of production research 56 (2018) 15, pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
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Impact of demand price elasticity on advantages of cooperative advertising in a two-tier supply chain
Zhao, Lei; Zhang, Jihua; Xie, Jinxing - In: International journal of production research 54 (2016) 9/10, pp. 2541-2551
Persistent link: https://www.econbiz.de/10011496417
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Pricing decisions for three-echelon supply chain with advertising and quality effort-dependent fuzzy demand
Gupta, Rohit; Biswas, Indranil; Kumar, Sushil - In: International journal of production research 57 (2019) 9, pp. 2715-2731
Persistent link: https://www.econbiz.de/10012193194
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Game theoretic analysis for advertising models in dual-channel supply chains
Wang, Ningning; Zhang, Ting; Fan, Xiaojun; Zhu, Xiaoxuan - In: International journal of production research 58 (2020) 1, pp. 256-270
Persistent link: https://www.econbiz.de/10012193956
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Inequality aversion in cooperative advertising in supply chain : an experimental study
Li, Yue; Zhao, Xiaobo; Xie, Jinxing; Zhu, Wanshan - In: International journal of production research 60 (2022) 23, pp. 7113-7135
Persistent link: https://www.econbiz.de/10013502293