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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of marketing"
~subject:"Konsumentenverhalten"
~subject:"Strategische Allianz"
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Konsumentenverhalten
Strategische Allianz
Brand management
126
Markenführung
126
Consumer behaviour
77
Brand image
63
Markenimage
63
Brand
45
Markenartikel
44
Beziehungsmarketing
23
Relationship marketing
23
Einzelhandel
21
Retail trade
21
Handelsmarke
17
Store brand
17
Luxury goods
15
Luxusgüter
15
Marketing management
14
Marketingmanagement
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Social Web
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Social web
14
Internet marketing
11
Online-Marketing
11
Advertising effects
8
Product design
8
Produktgestaltung
8
Werbewirkung
8
brand equity
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Corporate reputation
7
Firmenimage
7
Viral marketing
7
Virales Marketing
7
branding
7
Fashion
6
Marketing
6
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Packaging
6
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80
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Diallo, Mbaye Fall
3
Brooks, Gillian
2
Cliquet, Gérard
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Hennig-Thurau, Thorsten
2
Kwak, Hyokjin
2
Loureiro, Sandra Maria Correia
2
MacInnis, Deborah J.
2
Puzakova, Marina
2
Swaminathan, Vanitha
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Albinsson, Pia A.
1
Angle, Justin
1
Arrigo, Elisa
1
Aurier, Philippe
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Basuroy, Suman
1
Batra, Rajeev
1
Behe, Bridget K.
1
Bezaz, Nora
1
Bezençon, Valéry
1
Bhattacharyya, Siddhartha
1
Biraglia, Alessandro
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Bodur, H. Onur
1
Borch Münster, Mia
1
Borraz, Stéphane
1
Botschen, Guenther
1
Brasel, S. Adam
1
Brown, Stephen Walter
1
Calvo-Porral, Cristina
1
Carlson, Brad D.
1
Carlson, Kurt
1
Carson, Stephen J.
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International journal of retail & distribution management
Journal of marketing
Journal of business research : JBR
400
The journal of product & brand management
287
The journal of brand management : an international journal
269
Journal of retailing and consumer services
253
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
80
Journal of marketing communications
77
International journal of hospitality management
74
Marketing intelligence & planning
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
SpringerLink / Bücher
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Marketing letters : a journal of research in marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of marketing management : MM
51
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of promotion management : JPM
48
Journal of strategic marketing
48
International journal of consumer studies
45
Journal of global marketing
45
The journal of consumer marketing
45
Journal of fashion marketing and management
44
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of international marketing
35
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of retailing
34
European journal of marketing
33
Qualitative market research : an international journal
33
International journal of contemporary hospitality management
32
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ECONIS (ZBW)
80
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1
New life luxury : upcycled Scottish heritage textiles
Keith, Sara
;
Silies, Maria
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1051-1064
Persistent link: https://www.econbiz.de/10011505975
Saved in:
2
Drivers of store brand usage in an Asian emerging market : evidence from Vietnam
Diallo, Mbaye Fall
- In:
International journal of retail & distribution management
43
(
2015
)
12
,
pp. 1144-1161
Persistent link: https://www.econbiz.de/10011431950
Saved in:
3
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
4
The role of provenance in luxury textile brands
Collins, Marnie
;
Weiss, Marcia
- In:
International journal of retail & distribution management
43
(
2015
)
10/11
,
pp. 1030-1050
Persistent link: https://www.econbiz.de/10011505967
Saved in:
5
Relationship of product claims between private label and national brands : the influence of private label penetration
Stanton, John L.
;
Wiley, James B.
;
Hooker, Neal H.
; …
- In:
International journal of retail & distribution management
43
(
2015
)
9
,
pp. 815-830
Persistent link: https://www.econbiz.de/10011456576
Saved in:
6
Design
variables and constraints in fashion store
design
processes
Haug, Anders
;
Borch Münster, Mia
- In:
International journal of retail & distribution management
43
(
2015
)
9
,
pp. 831-848
Persistent link: https://www.econbiz.de/10011456585
Saved in:
7
The role of the flagship store location in luxury branding : an international exploratory study
Arrigo, Elisa
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 518-537
Persistent link: https://www.econbiz.de/10011388009
Saved in:
8
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
Saved in:
9
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
10
The effects of products' aesthetic
design
on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
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