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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Consumers' adoption of wearable technologies : literature review, synthesis, and future research agenda
Kalantari, Mahdokht - In: International journal of technology marketing : IJTMkt 12 (2017) 3, pp. 274-307
Persistent link: https://www.econbiz.de/10011854171
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Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris; Vrechopoulos, Adam; Doukidis, Georgios I. - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
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Wearable XR-technology : literature review, conceptual framework and future research directions
Chuah, Stephanie Hui-wen - In: International journal of technology marketing : IJTMkt 13 (2019) 3/4, pp. 205-259
Persistent link: https://www.econbiz.de/10012209442
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Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender; Rana, Sudhir; Goel, Anuj - In: International journal of technology marketing : IJTMkt 16 (2022) 3, pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
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Knowledge sourcing from customers in new financial service development
De Smet, Dieter; Mention, Anne-Laure; Torkkeli, Marko - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 197-217
Persistent link: https://www.econbiz.de/10011542628
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The relationship between innovation and internationalisation in a turbulent environment
Podmetina, Daria; Volchek, Daria; Smirnova, Maria - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 326-341
Persistent link: https://www.econbiz.de/10011478431
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Value creation based on IT marketing : an exploratory study for developing strategic partnerships in the Greek wood and furniture sectors
Papadopoulos, Ioannis; Trigkas, Marios; Karageorgos, Anthony - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 345-361
Persistent link: https://www.econbiz.de/10011478447
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Communicating local products on the web : a comparison between Italian and English-language blogs
Scorrano, Paola; Fait, Monica; Posato, Pierfelice; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 381-395
Persistent link: https://www.econbiz.de/10011478463
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How to bring innovation into a conservative market?
Sedysheva, Maritana - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10011478620