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The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon; Lee, Lee W.; Oh, Chang Hoon - In: International marketing review 32 (2015) 5, pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
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Outsourcing the pain, keeping the pleasure : effects of outsourced touchpoints in the customer journey
Kranzbühler, Anne-Madeleine; Kleijnen, Mirella H. P.; … - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 308-327
Persistent link: https://www.econbiz.de/10012022581
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Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara; Jiang, Lan; Dahl, Darren W. - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
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When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius; Schnittka, Oliver - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
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Time will tell : managing post-purchase changes in brand attitude
He, Yi; Chen, Qimei; Alden, Dana - In: Journal of the Academy of Marketing Science 44 (2016) 6, pp. 791-805
Persistent link: https://www.econbiz.de/10011614116
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Living brands : consumer responses to animated brand logos
Brasel, S. Adam; Hagtvedt, Henrik; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
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Branding access offers : the importance of product brands, ownership status, and spillover effects to parent brands
Baumeister, Christoph; Scherer, Anne; Wangenheim, … - In: Journal of the Academy of Marketing Science 43 (2015) 5, pp. 574-588
Persistent link: https://www.econbiz.de/10011340283
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Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-ti; Monroe, … - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
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The role of brand communications on front line service employee beliefs, behaviors, and performance
Baker, Thomas L.; Rapp, Adam; Meyer, Tracy; Mullins, Ryan - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 642-657
Persistent link: https://www.econbiz.de/10010466647
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Getting more likes : the impact of narrative person and brand image on customer-brand interactions
Chang, Yaping; Li, You; Yan, Jun; Kumar, V. - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1027-1045
Persistent link: https://www.econbiz.de/10012153432