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Quality-tier competition and optimal pricing
Sivakumar, K. - In: Journal of business research : JBR 33 (1995) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
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A temporal construal theory explanation of the price-quality relationship in online dynamic pricing
Guizzardi, Andrea; Mariani, Marcello M.; Stacchini, Annalisa - In: Journal of business research : JBR 146 (2022), pp. 32-44
Persistent link: https://www.econbiz.de/10013271370
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Higher quality or lower price? : how value-increasing promotions affect retailer reputation via perceived value
Yoon, Sukki; Oh, Sangdo; Song, Sujin; Kim, Kyungok K.; … - In: Journal of business research : JBR 67 (2014) 10, pp. 2088-2096
Persistent link: https://www.econbiz.de/10010400113
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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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Effects of odd pricing on price recall
Schindler, Robert M. - In: Journal of business research : JBR 19 (1989) 3, pp. 165-177
Persistent link: https://www.econbiz.de/10001086870
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Impact of bundle type, price framing and familiarity on purchase intention for the bundle
Harlam, Bari A. (contributor) - In: Journal of business research : JBR 33 (1995) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10001179343
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Measuring market response to price changes : a classification approach
Mulhern, Francis J. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
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Amount off versus percentage off : when does it matter?
González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
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How fitting! The influence of fence-context fit on price discrimination fairness
Kuo, Andrew; Rice, Dan Hamilton; Fennell, Patrick; … - In: Journal of business research : JBR 69 (2016) 8, pp. 2634-2640
Persistent link: https://www.econbiz.de/10011506178
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Price reversals and price continuations following large price movements
Dyl, Edward A.; Yuksel, H. Zafer; Zaynutdinova, Gulnara R. - In: Journal of business research : JBR 95 (2019), pp. 1-12
Persistent link: https://www.econbiz.de/10011979720