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Customer portfolio management (CPM) for improved customer relationship management (CRM) : are your customers platinum, gold, silver, or bronze?
Thakur, Ramendra; Workman, Letty - In: Journal of business research : JBR 69 (2016) 10, pp. 4095-4102
Persistent link: https://www.econbiz.de/10011553927
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Knowledge transfer in the context of buyer-supplier relationship : an analysis of a supplier's customer portfolio
Balboni, Bernardo; Marchi, Gianluca; Vignola, Marina - In: Journal of business research : JBR 80 (2017), pp. 277-287
Persistent link: https://www.econbiz.de/10011771524
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What's in the parcel locker? : exploring customer value in e-commerce last mile delivery
Vakulenko, Yulia; Hellström, Daniel; Hjort, Klas - In: Journal of business research : JBR 88 (2018), pp. 421-427
Persistent link: https://www.econbiz.de/10011869863
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Service innovation in e-commerce last mile delivery : mapping the e-customer journey
Vakulenko, Yulia; Shams, Poja; Hellström, Daniel; … - In: Journal of business research : JBR 101 (2019), pp. 461-468
Persistent link: https://www.econbiz.de/10012103423
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To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan; Confete, Ilenia; Gligor, David M.; Autry, … - In: Journal of business research : JBR 69 (2016) 2, pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
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Value co-creation and customer loyalty
Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of business research : JBR 69 (2016) 5, pp. 1621-1625
Persistent link: https://www.econbiz.de/10011450438
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Linking lifestyle to customer lifetime value : an exploratory study in an online fashion retail market
Dahana, Wirawan Dony; Miwa, Yukihiro; Morisada, Makoto - In: Journal of business research : JBR 99 (2019), pp. 319-331
Persistent link: https://www.econbiz.de/10012023642
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Cocreative customer practices : effects of health care customer value cocreation practices on well-being
McColl-Kennedy, Janet R.; Hogan, Suellen J.; Witell, Lars; … - In: Journal of business research : JBR 70 (2017), pp. 55-66
Persistent link: https://www.econbiz.de/10011620250
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Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.; Dean, Alison; Rehman, Muqqadas - In: Journal of business research : JBR 68 (2015) 5, pp. 952-932
Persistent link: https://www.econbiz.de/10010516678