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Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.; Jiang, Yangyang; Jha, Subhash - In: Journal of business research : JBR 136 (2021), pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
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Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf; Rose, Gregory - In: Journal of business research : JBR 66 (2013) 12, pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
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Separate and joint effects of advertising and placement
Uribe, Rodrigo - In: Journal of business research : JBR 69 (2016) 2, pp. 459-465
Persistent link: https://www.econbiz.de/10011435930
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Inferring brand integrity from marketing communications : the effects of brand transparency signals in a consumer empowerment context
Cambier, Fanny; Poncin, Ingrid - In: Journal of business research : JBR 109 (2020), pp. 260-270
Persistent link: https://www.econbiz.de/10012238060
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Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John; Gountas, Sandra; Ciorciari, Joseph; … - In: Journal of business research : JBR 105 (2019), pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
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The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.; Lei, Jing; Bove, Liliana L. - In: Journal of business research : JBR 127 (2021), pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
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How do search ads induce and accelerate conversion? : the moderating role of transaction experience and organizational type
Chalil, Tengku Munawar; Dahana, Wirawan Dony; Baumann, … - In: Journal of business research : JBR 116 (2020), pp. 324-336
Persistent link: https://www.econbiz.de/10012257614
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Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh K. - In: Journal of business research : JBR 147 (2022), pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
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I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin; Xu, Xiaobing; Keh, Hean Tat - In: Journal of business research : JBR 139 (2022), pp. 397-410
Persistent link: https://www.econbiz.de/10013194197
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Impact of advertising on users' perceptions regarding the Internet of Things
Baudier, Patricia; Ammi, Chantal; Hikkerova, Lubica - In: Journal of business research : JBR 141 (2022), pp. 355-366
Persistent link: https://www.econbiz.de/10013167977