//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of current issues and research in advertising"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Fuqia e reklamës mbi shitje :...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising
109
Werbung
109
Advertising effects
77
Werbewirkung
77
Consumer behaviour
63
Konsumentenverhalten
63
Internet marketing
45
Online-Marketing
45
Social Web
27
Social web
27
Brand management
13
Markenführung
13
advertising
10
Emotion
9
Viral marketing
9
Virales Marketing
9
social media
8
Brand image
7
Celebrity endorsement
7
Celebrity-Werbung
7
Markenimage
7
Marketing
6
Coronavirus
5
Public relations
5
USA
5
United States
5
Öffentlichkeitsarbeit
5
Bibliometrics
4
Bibliometrie
4
Creativity
4
Kreativität
4
Marketing management
4
Marketingmanagement
4
Mobile Marketing
4
Mobile communications
4
Mobile marketing
4
Mobilkommunikation
4
Netherlands
4
Niederlande
4
Sponsoring
4
more ...
less ...
Online availability
All
Undetermined
102
Free
7
Type of publication
All
Article
109
Type of publication (narrower categories)
All
Article in journal
109
Aufsatz in Zeitschrift
109
Language
All
English
109
Author
All
Feng, Yang
4
Wen, Taylor Jing
3
Xie, Quan
3
Yang, Jing
3
Bang Nguyen Viet
2
Belobrovkina, Evgeniia
2
Callister, Mark
2
Choi, Chang-Won
2
Evans, Nathaniel J.
2
Gangadharbatla, Harsha
2
Ham, Chang-Dae
2
Hong, Ji Mi
2
Lou, Chen
2
Manyiwa, Simon
2
Mueller, Barbara
2
Oeldorf-Hirsch, Anne
2
Pittman, Matthew
2
Rodgers, Shelly
2
Schauster, Erin
2
Shen, Fuyuan
2
Stern, Lesa A.
2
Stewart, Kristin
2
Wu, Linwan
2
Abbasi, Amir Zaib
1
Aileni, Vidyadhar Reddy
1
Ali, Azmat
1
Anghelcev, George
1
Arora, Anshu
1
Arora, Nilesh
1
Arroyo, Amaranta
1
Arroyo, Pilar
1
Awale, Sushil
1
Bae, Jongwan
1
Bae, Mikyeung
1
Baek, Tae Hyun
1
Baglione, Stephen L.
1
Banerjee, Neelotpaul
1
Bang, Hye Jin
1
Beard, Fred K.
1
Becerra, Enrique
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising
Journal of promotion management : innovations in planning and applied research
Journal of advertising research
209
International journal of advertising : the review of marketing communications
194
Journal of business research : JBR
191
International journal of advertising : the quarterly review of marketing communications
187
SpringerLink / Bücher
185
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
157
Journal of marketing communications
150
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
102
NBER working paper series
88
Journal of promotion management : JPM
85
Working paper / National Bureau of Economic Research, Inc.
85
Management science : journal of the Institute for Operations Research and the Management Sciences
78
Marketing Science
78
Journal of retailing and consumer services
76
European journal of operational research : EJOR
74
NBER Working Paper
74
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Industrial marketing management : the international journal for industrial and high-tech firms
66
Springer eBook Collection
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of marketing
58
International journal of industrial organization
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
50
Journal of marketing research : JMR
50
Europäische Hochschulschriften / 5
49
MPRA Paper
44
CESifo working papers
43
Journal of business ethics : JOBE
39
Marketing letters : a journal of research in marketing
39
The journal of personal selling & sales management : JPSSM
38
Young consumers : insight and ideas for responsible marketers
37
Journal of the Academy of Marketing Science
35
International journal of production economics
34
more ...
less ...
Source
All
ECONIS (ZBW)
109
Showing
1
-
10
of
109
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Location, integration, interruption : visual properties and recognition of video game
advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
2
The trade-off between quantity and quality of information in gender responses to
advertising
Papyrina, Veronika
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
Saved in:
3
Perceptions of social media's relevance and targeted advertisements
Baglione, Stephen L.
;
Tucci, Louis A.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10012179017
Saved in:
4
Dollar-off or percent-off? : discount framing, construal levels, and
advertising
appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
5
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
The impact of nostalgia and probability markers on the effectiveness of
advertising
creative strategies
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 791-811
Persistent link: https://www.econbiz.de/10012258105
Saved in:
8
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
9
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
10
Why is social network site
advertising
ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->