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The reliability of online review helpfulness
Wan, Yun; Nakayama, Makoto - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 179-189
Persistent link: https://www.econbiz.de/10010424800
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Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment
Diwanji, Vaibhav S.; Cortese, Juliann - In: Journal of electronic commerce research : JECR 22 (2021) 1, pp. 22-45
Persistent link: https://www.econbiz.de/10012519208
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Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi; Ye, Qiang; Law, Rob - In: Journal of electronic commerce research : JECR 15 (2014) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
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Is this opinion leader's review useful? : peripheral cues for online review helpfulness
Zhu, Ling; Yin, Guopeng; He, Wei - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 267-280
Persistent link: https://www.econbiz.de/10010476763
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Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara; Lee, Jin Kyun; Lee, Shu-yueh - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
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Modeling MGC strategies under extreme negative UGC
Qi, Jiayin; Qu, Qixing; Tan, Yong; Mu, Jifeng - In: Journal of electronic commerce research : JECR 15 (2014) 3, pp. 150-161
Persistent link: https://www.econbiz.de/10010424806
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The effect of system generated cues on microblog rewarding repost behavior : a source credibility perspective
Wang, Lei; Qian, Da; Zhu, Lin - In: Journal of electronic commerce research : JECR 19 (2018) 1, pp. 104-118
Persistent link: https://www.econbiz.de/10011865638
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Consumer learning embedded in electronic word of mouth
Lu, Xiaoling; Li, Yuzhu; Zhang, Zhe; Rai, Bharatendra - In: Journal of electronic commerce research : JECR 15 (2014) 4, pp. 300-316
Persistent link: https://www.econbiz.de/10010476761
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Whose and what content matters? : consumers' liking behavior toward advertisement in microblogs
Chu, Xiumin; Liu, Yezheng; Chen, Xiayu; Ling, Haifeng - In: Journal of electronic commerce research : JECR 21 (2020) 4, pp. 252-276
Persistent link: https://www.econbiz.de/10012404582
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The effect of user-generated content quality on brand engagement : the mediating role of functional and emotional values
Jihad Mohammad; Farzana Quoquab; Thurasamy Ramayah; … - In: Journal of electronic commerce research : JECR 21 (2020) 1, pp. 39-55
Persistent link: https://www.econbiz.de/10012295985