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The role of customer management capabilities in public–private partnerships
Canhoto, Ana Isabel Domingos; Meadows, Maureen; Ball, … - In: Journal of strategic marketing 25 (2017) 5/6, pp. 384-404
Persistent link: https://www.econbiz.de/10011743026
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Toward a contingency theory of CRM adoption
Williams, Paul; Ashill, Nicholas; Naumann, Earl - In: Journal of strategic marketing 25 (2017) 5/6, pp. 454-474
Persistent link: https://www.econbiz.de/10011743068
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Unpicking antecedents of CRM adoption : a two-stage model
Jaber, Faten; Simkin, Lyndon - In: Journal of strategic marketing 25 (2017) 5/6, pp. 475-494
Persistent link: https://www.econbiz.de/10011743073
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Visual Search from the perspective of in-store exploration behavior : scale development and validation
Ahmed, Sohel; Ding Hooi Ting - In: Journal of strategic marketing 31 (2023) 5, pp. 1029-1052
Persistent link: https://www.econbiz.de/10014305066
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Human resource management, services and relationship marketing : the potential for cross-fertilisation
Giannakis, Damianos; Harker, Michael; Baum, Tom - In: Journal of strategic marketing 23 (2015) 6, pp. 526-542
Persistent link: https://www.econbiz.de/10011478811
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Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit - In: Journal of strategic marketing 23 (2015) 5, pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
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Effects of relationship benefits and relationship proneness on relationship outcomes : a three-country comparison
Wei, Yujie; MacIntyre, Faye S.; Soparnot, Richard - In: Journal of strategic marketing 23 (2015) 5, pp. 436-456
Persistent link: https://www.econbiz.de/10011479434
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The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.; Chang, Aihwa - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa; Li, Stella Yiyan; Zhu, John Jianjun - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
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How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille; Ringberg, Torsten; Wilke, Ricky - In: Journal of interactive marketing : a quarterly … 31 (2015), pp. 1-16
Persistent link: https://www.econbiz.de/10011373140