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The psychological mechanism of brand co-creation engagement
Hsieh, Sara H.; Chang, Aihwa - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 13-26
Persistent link: https://www.econbiz.de/10011482775
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.; Macky, Keith - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
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Adding voice to the omnichannel and how that affects brand trust
Pagani, Margherita; Racat, Margot; Hofacker, Charles F. - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 89-105
Persistent link: https://www.econbiz.de/10012129486
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Second person pronouns enhance consumer involvement and brand attitude
Cruz, Ryan E.; Leonhardt, James M.; Pezzuti, Todd - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 104-116
Persistent link: https://www.econbiz.de/10011743784
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How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
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Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen; Schnittka, Oliver; Ringle, Christian M.; … - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
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Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
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Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia; Christensen, Anna-Bertha Heeris - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
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Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.; Syrdal, Holly A.; Powell Mantel, Susan - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
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Seriously engaged consumers : navigating between work and play in online brand communities
Almeida, Stefânia Ordovás de; Scaraboto, Daiane; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 29-42
Persistent link: https://www.econbiz.de/10011949493