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~subject:"Brand image"
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Brand image
Einzelhandel
Consumer behaviour
279
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Beziehungsmarketing
51
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tourism
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Kwak, Hyokjin
3
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Journal of marketing
MPRA Paper
Journal of retailing and consumer services
650
Journal of business research : JBR
462
The journal of product & brand management
248
The journal of brand management : an international journal
217
Journal of retailing
138
Psychology & marketing
133
International journal of retail & distribution management
132
The international review of retail, distribution and consumer research
111
Asia Pacific journal of marketing and logistics
106
European journal of marketing : EJM
98
Journal of international consumer marketing
81
International journal of retail and distribution management
78
Journal of marketing communications
78
Marketing intelligence & planning
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The journal of consumer marketing
73
Journal of travel and tourism marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International journal of consumer studies
66
International journal of hospitality management
63
International marketing review
58
Journal of the Academy of Marketing Science
58
Tourism management : research, policies, practice
58
Cogent business & management
57
Journal of global marketing
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Journal of strategic marketing
57
Journal of fashion marketing and management
56
Marketing letters : a journal of research in marketing
56
Journal of promotion management : innovations in planning and applied research
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
49
International journal of electronic marketing and retailing : IJEMR
46
Journal of Islamic marketing
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
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International journal of internet marketing and advertising : IJIMA
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of marketing management : MM
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of promotion management : JPM
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SpringerLink / Bücher
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
A choice sets model of retail selection
Spiggle, Susan
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 97-111
Persistent link: https://www.econbiz.de/10001052898
Saved in:
2
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
3
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
4
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
5
United we stand : the impact of buying groups on retailer productivity
Geyskens, Inge
;
Gielens, Katrijn
;
Wuyts, Stefan
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 16-33
Persistent link: https://www.econbiz.de/10011304640
Saved in:
6
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
7
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
8
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
9
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
10
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
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