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Spiggle, Susan - In: Journal of marketing 51 (1987) 2, pp. 97-111

Persistent link: https://www.econbiz.de/10001052898

Evans, Kenneth R. - In: Journal of marketing 51 (1987) 2, pp. 58-73

Persistent link: https://www.econbiz.de/10001052902

Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; … - In: Journal of marketing 80 (2016) 1, pp. 84-105

Persistent link: https://www.econbiz.de/10011507459

Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F. - In: Journal of marketing 79 (2015) 4, pp. 56-76

Persistent link: https://www.econbiz.de/10011304637

Geyskens, Inge; Gielens, Katrijn; Wuyts, Stefan - In: Journal of marketing 79 (2015) 4, pp. 16-33

Persistent link: https://www.econbiz.de/10011304640

Wieseke, Jan; Alavi, Sascha; Habel, Johannes - In: Journal of marketing 78 (2014) 6, pp. 17-37

Persistent link: https://www.econbiz.de/10010463462

Bleier, Alexander; Harmeling, Colleen M.; Palmatier, … - In: Journal of marketing 83 (2019) 2, pp. 98-119

Persistent link: https://www.econbiz.de/10012175912

Du, Rex Yuxing; Xu, Linli; Wilbur, Kenneth C. - In: Journal of marketing 83 (2019) 4, pp. 81-100

Persistent link: https://www.econbiz.de/10012176072

Sevilla, Julio; Meyer, Robert J. - In: Journal of marketing 84 (2020) 4, pp. 109-126

Persistent link: https://www.econbiz.de/10012231640

Allard, Thomas; Griffin, Dale - In: Journal of marketing 81 (2017) 5, pp. 16-29

Persistent link: https://www.econbiz.de/10011749845