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Pie-Sharing zwischen Entwicklungspartnern : Auswirkungen der Ertragsaufteilung auf die Größe des Wertschöpfungskuchens

Wölfel, Joachim - 2019

Pie-Expansion, Pie-Sharing und Opportunismus -- Automobilhersteller, Abnehmer und Lieferanten -- Lieferanten-Abnehmer Entwicklungspartnerschaften -- Lieferantenbewertung und -auswahl -- Lieferantenentwicklung und -integration

Persistent link: https://www.econbiz.de/10012402473

Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses

Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; … - In: Journal of marketing 79 (2015) 6, pp. 71-93

Persistent link: https://www.econbiz.de/10011410751

Green claims and message frames : how green new products change brand attitude

Olsen, Mitchell C.; Slotegraaf, Rebecca J.; Chandukala, … - In: Journal of marketing 78 (2014) 5, pp. 119-137

Persistent link: https://www.econbiz.de/10010419892

Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity

Camacho, Nuno; Nam, Hyoryung; Kannan, P. K.; … - In: Journal of marketing 83 (2019) 2, pp. 138-157

Persistent link: https://www.econbiz.de/10012175919

Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry

Sharma, Amalesh; Saboo, Alok R.; Kumar, V. - In: Journal of marketing 82 (2018) 5, pp. 66-85

Persistent link: https://www.econbiz.de/10011912140

The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users

Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32

Persistent link: https://www.econbiz.de/10009782922

The effectiveness of customer participation in new product development : a meta-analysis

Chang, Woojung; Taylor, Steven A. - In: Journal of marketing 80 (2016) 1, pp. 47-64

Persistent link: https://www.econbiz.de/10011507442

New product creativity : understanding contract specificity in new product introductions

Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58

Persistent link: https://www.econbiz.de/10011458669

Bringing "place" back in : regional clusters, project governance, and new product outcomes

Tracey, Paul; Heide, Jan B.; Bell, Simon J. - In: Journal of marketing 78 (2014) 6, pp. 1-16

Persistent link: https://www.econbiz.de/10010463467

Gamified information presentation and consumer adoption of product innovations

Müller-Stewens, Jessica; Schlager, Tobias; Häubl, Gerald - In: Journal of marketing 81 (2017) 2, pp. 8-24

Persistent link: https://www.econbiz.de/10011697507