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Political management, research and development, and advertising capital in the pharmaceutical industry : a good prognosis?
Martin, Kelly D.; Josephson, Brett W.; Vadakkepatt, … - In: Journal of marketing 82 (2018) 3, pp. 87-107
Persistent link: https://www.econbiz.de/10011850432
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Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; … - In: Journal of marketing 79 (2015) 6, pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
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Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 80 (2016) 2, pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
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Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.; Slotegraaf, Rebecca J.; Chandukala, … - In: Journal of marketing 78 (2014) 5, pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
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Lost in a universe of markets : toward a theory of market scoping for early-stage technologies
Molner, Sven; Prabhu, Jaideep C.; Yadav, Manjit S. - In: Journal of marketing 83 (2019) 2, pp. 37-61
Persistent link: https://www.econbiz.de/10012175885
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Tournaments to crowdsource innovation : the role of moderator feedback and participation intensity
Camacho, Nuno; Nam, Hyoryung; Kannan, P. K.; … - In: Journal of marketing 83 (2019) 2, pp. 138-157
Persistent link: https://www.econbiz.de/10012175919
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The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas; Shankar, Venkatesh - In: Journal of marketing 83 (2019) 5, pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
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Investigating the influence of characteristics of the new product introduction process on firm value : the case of the pharmaceutical industry
Sharma, Amalesh; Saboo, Alok R.; Kumar, V. - In: Journal of marketing 82 (2018) 5, pp. 66-85
Persistent link: https://www.econbiz.de/10011912140
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The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
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Alliance portfolio resource diversity and firm innovation
Cui, Anna Shaojie; O'Connor, Gina Colarelli - In: Journal of marketing 76 (2012) 4, pp. 24-43
Persistent link: https://www.econbiz.de/10009782930