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How the source of word-of-mouth influences information processing in the formation of brand attitudes
Herold, Kristiina; Tarkiainen, Anssi; Sundqvist, Sanna - In: Journal of marketing for higher education 26 (2016) 1, pp. 64-85
Persistent link: https://www.econbiz.de/10011497255
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Internal branding in universities and the lessons learnt from the past : the significance of employee brand support and transformational leadership
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: Journal of marketing for higher education 25 (2015) 2, pp. 204-237
Persistent link: https://www.econbiz.de/10011497293
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Applying brand management to higher education through the use of the Brand Flux Model : the case of Arcadia University
Williams, Robert L. <Jr.>; Omar, Maktoba - In: Journal of marketing for higher education 24 (2014) 2, pp. 222-242
Persistent link: https://www.econbiz.de/10010442303
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The university brand and social media : using data analytics to assess brand authenticity
Pringle, James; Fritz, Samantha - In: Journal of marketing for higher education 29 (2019) 1, pp. 19-44
Persistent link: https://www.econbiz.de/10012179294
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How service values influence the processing of word-of-mouth in the evaluation of credence beliefs
Herold, Kristiina; Sipilä, Jenni; Tarkiainen, Anssi; … - In: Journal of marketing for higher education 27 (2017) 1, pp. 59-76
Persistent link: https://www.econbiz.de/10011706611
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Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 27 (2017) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
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Identification and emotional attachment in higher education : antecedents and consequences
Özer, Mehmet; Özer, Alper; Koçak, Akın - In: Journal of marketing for higher education 33 (2023) 2, pp. 264-288
Persistent link: https://www.econbiz.de/10014419321
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Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana; Brandão, Amélia Maria Pinto da Cunha; … - In: Journal of marketing for higher education 31 (2021) 2, pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
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Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel; Bonuke, Ronald; Komen, Joyce - In: Journal of marketing for higher education 30 (2020) 1, pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
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Branding the university : building up meaning through ideological oppositions
Cordelier, Benoit; Vásquez, Consuelo; Viviane, Sergi - In: Journal of marketing for higher education 31 (2021) 1, pp. 136-154
Persistent link: https://www.econbiz.de/10012549783