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A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark D.; Wang, Chao; Kwok, Simon - In: Journal of marketing management : MM 26 (2010) 9/10, pp. 921-942
Persistent link: https://www.econbiz.de/10008664021
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Development of a scale measuring childlike anthropomorphism in products
Hellén, Katarina; Sääksjärvi, Maria - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 141-157
Persistent link: https://www.econbiz.de/10009733427
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Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer; Prayag, Girish; Martin, Drew; Lee, Wai-yee - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
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Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika; Ndubisi, Nelson Oly - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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The customer engagement ecosystem
Maslowska, Ewa; Malthouse, Edward C.; Collinger, Tom - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
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Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia; Raquel, Cristiana; Nunan, Daniel - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
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Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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Increasing shareholder value through building customer and brand equity
Bick, Geoffrey N. C. - In: Journal of marketing management : MM 25 (2009) 1/2, pp. 117-141
Persistent link: https://www.econbiz.de/10003831025
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Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt; Pichler, Elisabeth A.; Füller, Johann; … - In: Journal of marketing management : MM 27 (2011) 9/10, pp. 874-890
Persistent link: https://www.econbiz.de/10009349582