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Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
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Consumer neuroscience : applications, challenges, and possible solutions
Plassmann, Hilke; Venkatraman, Vinod; Huettel, Scott A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 427-435
Persistent link: https://www.econbiz.de/10011337517
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Pressed for time? : goal conflict shapes how time is perceived, spent, and valued
Etkin, Jordan; Evangelidis, Ioannis; Aaker, Jennifer - In: Journal of marketing research : JMR 52 (2015) 3, pp. 394-406
Persistent link: https://www.econbiz.de/10011292875
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Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.; Bucklin, Randolph E. - In: Journal of marketing research : JMR 52 (2015) 3, pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
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Core versus peripheral innovations : the effect of innovation locus on consumer adoption of new products
Zhenfeng, Ma; Gill, Tripat; Jiang, Ying - In: Journal of marketing research : JMR 52 (2015) 3, pp. 309-324
Persistent link: https://www.econbiz.de/10011292915
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Lay rationalism : individual differences in using reason versus feelings to guide decisions
Hsee, Christopher K.; Yang, Yang; Zheng, Xingshan; … - In: Journal of marketing research : JMR 52 (2015) 1, pp. 134-146
Persistent link: https://www.econbiz.de/10010526399
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Seeing the big picture : the effect of height on the level of construal
Aggarwal, Pankaj; Zhao, Min - In: Journal of marketing research : JMR 52 (2015) 1, pp. 120-133
Persistent link: https://www.econbiz.de/10010526401
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Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer; Goldsmith, Kelly; Dhar, Ravi - In: Journal of marketing research : JMR 52 (2015) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
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Scarcity polarizes preferences : the impact on choice among multiple items in a product class
Zhu, Meng; Ratner, Rebecca K. - In: Journal of marketing research : JMR 52 (2015) 1, pp. 13-26
Persistent link: https://www.econbiz.de/10010526413
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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew; Kumar, V. - In: Journal of marketing research : JMR 52 (2015) 2, pp. 268-285
Persistent link: https://www.econbiz.de/10010526553