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Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; … - In: Journal of marketing research : JMR 52 (2015) 2, pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
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Trade-off aversion as an explanation for the attraction effect : a functional magnetic resonance imaging study
Hedgcock, William; Rao, Akshay R. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003810228
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Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon; Ding, Min; Rao, Vithala R. - In: Journal of marketing research : JMR 45 (2008) 5, pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
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Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha; Pieters, Rik; Wedel, Michel - In: Journal of marketing research : JMR 47 (2010) 3, pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
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Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan; Kahn, Barbara E. - In: Journal of marketing research : JMR 46 (2009) 6, pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
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Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.; Meloy, Margaret G.; Lieb, Daniel - In: Journal of marketing research : JMR 46 (2009) 6, pp. 788-797
Persistent link: https://www.econbiz.de/10003927142
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A conjoint approach for consumer- and firm-level brand valuation
Ferjani, Madiha; Jedidi, Kamel; Jagpal, Sharan - In: Journal of marketing research : JMR 46 (2009) 6, pp. 846-862
Persistent link: https://www.econbiz.de/10003927150
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The double-edged sword of signaling effectiveness : when salient cues curb postpurchase consumption
Zhu, Meng; Billeter, Darron M.; Inman, J. Jeffrey - In: Journal of marketing research : JMR 49 (2012) 1, pp. 26-38
Persistent link: https://www.econbiz.de/10009507252
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The social utility of feature creep
Thompson, Debora V.; Norton, Michael I. - In: Journal of marketing research : JMR 48 (2011) 3, pp. 555-565
Persistent link: https://www.econbiz.de/10009161348
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Estimating the value of brand-image associations : the role of general and specific brand image
Sonnier, Garrett; Ainslie, Andrew - In: Journal of marketing research : JMR 48 (2011) 3, pp. 518-531
Persistent link: https://www.econbiz.de/10009161355