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How experience variety shapes postpurchase product evaluation
Etkin, Jordan; Sela, Aner - In: Journal of marketing research : JMR 53 (2016) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10011450379
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Empirical evidence supporting the use of multiple choice models in analyzing a population
Gensch, Dennis H. - In: Journal of marketing research : JMR 24 (1987) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10001036286
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Estimating willingness to pay from survey data : an alternative pre-test-market evaluation procedure
Cameron, Trudy Ann - In: Journal of marketing research : JMR 24 (1987) 4, pp. 389-395
Persistent link: https://www.econbiz.de/10001036430
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Expectations and norms in models of consumer satisfaction
Cadotte, Ernest R. - In: Journal of marketing research : JMR 24 (1987) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10001029632
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A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
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Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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Disaggregate tree-structured modeling of consumer choice data
Currim, Imran S. - In: Journal of marketing research : JMR 25 (1988) 3, pp. 253-265
Persistent link: https://www.econbiz.de/10001054427
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Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod; Dimoka, Angelika; Pavlou, Paul A.; … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
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Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.; Herzog, Walter; Dahl, Darren W.; … - In: Journal of marketing research : JMR 52 (2015) 2, pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
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On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad - In: Journal of marketing research : JMR 54 (2017) 3, pp. 464-477
Persistent link: https://www.econbiz.de/10011697469