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~isPartOf:"Journal of promotion management : JPM"
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Journal of promotion management : JPM
Journal of business research : JBR
867
SpringerLink / Bücher
593
The journal of brand management : an international journal
354
Journal of retailing and consumer services
342
The journal of product & brand management
326
Journal of advertising research
306
Psychology & marketing
261
Journal of marketing communications
258
Journal of advertising : official publication of the American Academy of Advertising
253
European journal of marketing : EJM
247
International journal of advertising : the quarterly review of marketing communications
234
Industrial marketing management : the international journal for industrial and high-tech firms
222
Journal of Food Distribution Research
208
International journal of advertising : the review of marketing communications
201
Springer eBook Collection
172
International journal of production research
168
International journal of hospitality management
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Journal of marketing management : MM
165
Tourism management : research, policies, practice
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Europäische Hochschulschriften / 5
161
Journal of marketing
161
Asia Pacific journal of marketing and logistics
158
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
148
Marketing intelligence & planning
147
The international journal of productivity and performance management : IJPPM
147
Journal of the Academy of Marketing Science
144
Management Science
143
Management science : journal of the Institute for Operations Research and the Management Sciences
139
International journal of production economics
135
Journal of business ethics : JOBE
135
Journal of marketing research : JMR
133
Journal of travel and tourism marketing
132
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
Journal of Agricultural and Applied Economics
130
Marketing letters : a journal of research in marketing
129
Gabler Edition Wissenschaft
125
Journal of promotion management : innovations in planning and applied research
125
Springer eBook Collection / Business and Economics
125
Cogent business & management
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ECONIS (ZBW)
154
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Consumer perceptions of credibility and selling intent among advertisements, advertorials, and editorials : a persuasion knowledge model approach
Attaran, Sharmin
;
Notarantonio, Elaine M.
;
Quigley, …
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 703-720
Persistent link: https://www.econbiz.de/10011433639
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2
Impact of "high quality, low price" appeal on consumer evaluations
Shirai, Miyuri
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 776-797
Persistent link: https://www.econbiz.de/10011433664
Saved in:
3
Effect of message interactivity on product attitudes and purchase intentions
Ott, Holly K.
;
Vafeiadis, Michail
;
Kumble, Sushma
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 89-106
Persistent link: https://www.econbiz.de/10011522049
Saved in:
4
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
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5
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
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6
External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice
;
Eastin, Matthew S.
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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7
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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8
Celebrity endorsement for nonprofit organizations : the role of celebrity motive attribution and spontaneous judgment of celebrity-cause incongruence
Park, Sunyoung
;
Cho, Moonhee
- In:
Journal of promotion management : JPM
21
(
2015
)
2
,
pp. 224-245
Persistent link: https://www.econbiz.de/10011305252
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9
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
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10
Metaphor as visual thinking in advertising and its effects : focus on brand familiarity and product involvement
Kim, Soojin
;
Kim, Jihye
;
Kim, Eunice
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 654-672
Persistent link: https://www.econbiz.de/10011799553
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