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Loyalty in the business-to-business service context : a literature review and proposed framework
Bardauskaite, Indre - In: Journal of relationship marketing : innovations & … 13 (2014) 1, pp. 28-69
Persistent link: https://www.econbiz.de/10010357246
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A Brazilian experience of customer retention and its key drivers in banking service rendering
Milan, Gabriel Sperandio; Toni, Deonir de; Barcellos, … - In: Journal of relationship marketing : innovations & … 14 (2015) 4, pp. 269-286
Persistent link: https://www.econbiz.de/10011412348
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Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
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Role of customer retention equity in creating and developing brand value
Chahal, Hardeep; Bala, Renu - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
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Do loyalty cards enhance loyalty in the pharmaceutical sector?
Marques, Susana Henriques; Cardoso, Margarida G. M. S.; … - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10011820581
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What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.; Naser Valaei - In: Journal of relationship marketing : innovations & … 16 (2017) 4, pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
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Consumer trust and satisfaction in the formation of consumer loyalty intentions in transactional exchange : the case of a mass discount retailer
Taylor, Steven A.; Donovan, Leigh Anne Novak; Ishida, … - In: Journal of relationship marketing : innovations & … 13 (2014) 2, pp. 125-154
Persistent link: https://www.econbiz.de/10010392656
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From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
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Customers’ attribution of blame in chain store settings : the perspectives of relationship orientation
Chen, Yi-Mu; Huang, Tseng-Lung - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 220-238
Persistent link: https://www.econbiz.de/10011383851
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Retaining customers with shopping convenience
Benoit, Sabine; Faßnacht, Martin; Ettinger, Andreas - In: Journal of relationship marketing : innovations & … 8 (2009) 4, pp. 313-329
Persistent link: https://www.econbiz.de/10003940837