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Partitioned pricing : can we always divide and prosper?
Burman, Bidisha; Biswas, Abhijit - In: Journal of retailing 83 (2007) 4, pp. 423-436
Persistent link: https://www.econbiz.de/10003598471
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Effects of low price guarantees on consumer post-purchase search intention: The moderating roles of value consciousness and penalty level
Dutta, Sujay; Biswas, Abhijit - In: Journal of retailing 81 (2005) 4, pp. 283-292
Persistent link: https://www.econbiz.de/10006605732
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Semantic cues in reference price advertisements: The moderating role of cue concreteness
Krishnan, Balaji C.; Biswas, Abhijit; Netemeyer, Richard G. - In: Journal of retailing 82 (2006) 2, pp. 95-104
Persistent link: https://www.econbiz.de/10007259594
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Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion
Biswas, Abhijit; Dutta, Sujay; Pullig, Chris - In: Journal of retailing 82 (2006) 3, pp. 245-258
Persistent link: https://www.econbiz.de/10007279921
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Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of retailing 95 (2019) 3, pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
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Should firms display the sale price using larger font?
Bhattacharyya, Ayan; Jha, Subhash; Guha, Abhijit; … - In: Journal of retailing 99 (2023) 1, pp. 17-25
Persistent link: https://www.econbiz.de/10014283354
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Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth; Jha, Subhash; Biswas, Abhijit - In: Journal of retailing 98 (2022) 4, pp. 724-740
Persistent link: https://www.econbiz.de/10013535724