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Consumer behaviour
371
Konsumentenverhalten
371
Einzelhandel
162
Retail trade
162
Beziehungsmarketing
88
Relationship marketing
88
Online retailing
78
Online-Handel
78
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39
Verkaufsförderung
39
Brand management
36
Customer satisfaction
36
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Store design
22
Viral marketing
22
Virales Marketing
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Markenimage
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Grewal, Dhruv
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Roggeveen, Anne L.
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Blut, Markus
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Breugelmans, Els
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Ruyter, Ko de
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Verhoef, Peter C.
6
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4
Gauri, Dinesh Kumar
4
Monroe, Kent B.
4
Neslin, Scott A.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Biswas, Dipayan
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Bodur, H. Onur
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Bolton, Lisa E.
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Chylinski, Mathew
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Haruvy, Ernan
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Herhausen, Dennis
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Howlett, Elizabeth
3
Inman, J. Jeffrey
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3
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Journal of retailing
Journal of business research : JBR
2,568
Journal of retailing and consumer services
2,442
International journal of hospitality management
970
International journal of consumer studies
928
Psychology & marketing
865
NBER working paper series
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
627
Asia Pacific journal of marketing and logistics
565
Tourism management : research, policies, practice
538
SpringerLink / Bücher
502
NBER Working Paper
500
Marketing science
497
The journal of product & brand management
494
Management science : journal of the Institute for Operations Research and the Management Sciences
490
Working paper / National Bureau of Economic Research, Inc.
458
Journal of travel and tourism marketing
457
Journal of marketing research : JMR
423
International journal of contemporary hospitality management
420
The journal of brand management : an international journal
418
European journal of marketing : EJM
413
Technological forecasting & social change : an international journal
409
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
407
Marketing letters : a journal of research in marketing
405
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
404
Journal of marketing management : MM
402
Journal of marketing
387
European Journal of Marketing
384
Journal of the Academy of Marketing Science
383
Journal of fashion marketing and management
382
Journal of Consumer Marketing
374
Journal of marketing communications
374
Journal of international consumer marketing
369
The journal of services marketing
357
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
346
Journal of business ethics : JOBE
344
Marketing intelligence & planning
344
Cogent business & management
343
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
336
The international review of retail, distribution and consumer research
326
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ECONIS (ZBW)
387
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1
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387
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1
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
2
The recent versus the out-dated : an experimental examination of the time-variant effects of online consumer reviews
Jin, Liyin
;
Hu, Bingyan
;
He, Yanqun
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 552-566
Persistent link: https://www.econbiz.de/10010473265
Saved in:
3
To jeep or not to keep : effects of online customer reviews on product returns
Minnema, Alec
;
Bijmolt, H. A.
;
Gensler, Sonja
;
Wiesel, …
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 253-267
Persistent link: https://www.econbiz.de/10011566694
Saved in:
4
Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Wu, Xiaoyue
;
Jin, Liyin
;
Xu, Qian
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10012648995
Saved in:
5
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
6
"If you loved our product" : do conditional review requests harm retailer loyalty?
Koukova, Nevena T.
;
Wang, Rebecca Jen-Hui
;
Isaac, Mathew S.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10014283363
Saved in:
7
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
8
The assimilative and contrastive effects of word-of-mouth volume : an experimental examination of online consumer ratings
Khare, Adwait
;
Labrecque, Lauren I.
;
Asare, Anthony K.
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009011965
Saved in:
9
Understanding the influence of cues from other customers in the service experience : a scale development and validation
Brocato, E. Deanne
;
Voorhees, Clay M.
;
Baker, Julie
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 384-398
Persistent link: https://www.econbiz.de/10009622992
Saved in:
10
Editorial: The language of marketplace rituals : implications for customer experience management
Otnes, Cele
;
Ilhan, Behice Ece
;
Kulkarni, Atul
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 367-383
Persistent link: https://www.econbiz.de/10009622994
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