Narrow search
Showing 1 - 5 of 5
Cover Image
Money-back guarantee and pricing decision with retailer's store brand
Huang, Zongsheng; Feng, Ting - In: Journal of retailing and consumer services 52 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
Cover Image
An integrated retailer image and brand equity framework : re-examining, extending, and restructuring retailer brand equity
Anselmsson, Johan; Burt, Steven; Tunca, Burak - In: Journal of retailing and consumer services 38 (2017), pp. 194-203
Persistent link: https://www.econbiz.de/10011743247
Cover Image
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan; Bondesson, Niklas - In: Journal of retailing and consumer services 25 (2015), pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Cover Image
Dynamic cooperative promotion in the presence of consumer reference effect with competing retailers
Huang, Zongsheng; Bai, Peijie - In: Journal of retailing and consumer services 60 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012502665
Cover Image
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen; Huang, Zongsheng; Bin, Liu - In: Journal of retailing and consumer services 67 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013364460