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The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference
Li, Ruiqin; Wang, Yan; Zhang, Hongli - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014373358
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Magic odd numbers : the effect of numerical parity on variety-seeking
Wang, Yan; Jiang, Jing; Yang, Ying - In: Journal of retailing and consumer services 73 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014303348
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Factors influencing consumers' purchase decision-making in O2O business model : evidence from consumers' overall evaluation
Wang, Chong; Wang, Yanqing; Wang, Jixiao; Xiao, Jiuling; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012581904
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Consumer confidence and green purchase intention : an application of the stimulus-organism-response model
Han, Myat Su; Hampson, Daniel Peter; Wang, Yonggui; … - In: Journal of retailing and consumer services 68 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013366351
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Enjoy to read and enjoy to shop : an investigation on the impact of product information presentation on purchase intention in digital content marketing
Fan, Liu; Wang, Yawei; Mou, Jian - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460829
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The investigation of green purchasing behavior in China : a conceptual model based on the theory of planned behavior and self-determination theory
Wang, Ying; Zhao, Jincan; Pan, Jialing - In: Journal of retailing and consumer services 77 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014462276
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How do consumers’ attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products : a preliminary exploration based on correspondence analysis, logistic regression and decision tree
Wang, Ying; Lan, Jiahui; Pan, Jialing; Fang, Lin - In: Journal of retailing and consumer services 80 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015114689
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A green experience with eco-friendly cars : a young consumer electric vehicle rental behavioral model
Gulzari, Adeela; Wang, Yuchen; Prybutok, Victor - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169538
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Influencing factors of customer loyalty in mobile payment : a consumption value perspective and the role of alternative attractiveness
Zhang, Qi; Shaizatulaqma Kamalul Ariffin; Richardson, … - In: Journal of retailing and consumer services 73 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014303125