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The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
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The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: Journal of retailing and consumer services 61 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
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How does ad relevance affect consumers' attitudes toward personalized advertisements and social media platforms? : the role of information co-ownership, vulnerability, and privacy cynicism
Chen, Si; Wu, Yajun; Deng, Fengyi; Zhi, Kuiyun - In: Journal of retailing and consumer services 73 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303220
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Marketing video-enabled social media as part of your e-recruitment strategy : stop trying to be trendy
Van Esch, Patrick; Mente, Margaret - In: Journal of retailing and consumer services 44 (2018), pp. 266-273
Persistent link: https://www.econbiz.de/10011904431
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Online anthropomorphism and consumers' privacy concern : moderating roles of need for interaction and social exclusion
Xie, Yi; Chen, Ke; Guo, Xiaoling - In: Journal of retailing and consumer services 55 (2020), pp. 1-16
Persistent link: https://www.econbiz.de/10012269049
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Social media marketing : who is watching the watchers?
Jacobson, Jenna; Gruzd, Anatoliy; Hernández-García, Ángel - In: Journal of retailing and consumer services 53 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012171979
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The role of trust and privacy concerns in using social media for e-retail services : the moderating role of COVID-19
Alzaidi, Maram Saeed; Agag, Gomaa - In: Journal of retailing and consumer services 68 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013366347
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Pricing strategies of two-sided platforms considering privacy concerns
Duan, Yongrui; Liu, Peng; Feng, Yixuan - In: Journal of retailing and consumer services 64 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209494
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Retailers, don't ignore me on social media! : the importance of consumer-brand interactions in raising purchase intention - privacy the Achilles heel
Gutierrez, Anabel; Khanyapuss Punjaisri; Desai, Bhavini; … - In: Journal of retailing and consumer services 72 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014253466
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Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio; Belanche, Daniel; Fernández, Ana; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239820