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Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa; Kandampully, Jay; Zhang, Ting Ting Christina - In: Journal of service management 26 (2015) 5, pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
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Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie; Bartsch, Silke; Kull, Marina; … - In: Journal of service management 28 (2017) 2, pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
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Explaining social exchanges in information-based online communities (IBOCs)
Benoit, Sabine; Bilstein, Nicola; Hogreve, Jens; … - In: Journal of service management 27 (2016) 4, pp. 460-480
Persistent link: https://www.econbiz.de/10011563614
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The social aspects of consumption as predictors of consumer loyalty : online vs offline services
Tsiotsou, Rodoula H. - In: Journal of service management 27 (2016) 2, pp. 91-116
Persistent link: https://www.econbiz.de/10011564668
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Patient value co-creation in online health communities : social identity effects on customer knowledge contributions and membership continuance intentions in online health communit...
Zhao, Jing; Wang, Tao; Fan, Xiucheng - In: Journal of service management 26 (2015) 1, pp. 72-96
Persistent link: https://www.econbiz.de/10010504628
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The impact of language style accommodation during social media interactions on brand trust
Jakic, Ana; Wagner, Maximilian Oskar; Meyer, Anton - In: Journal of service management 28 (2017) 3, pp. 418-441
Persistent link: https://www.econbiz.de/10011758696
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How to transform consumers into fans of your brand
Jahn, Benedikt; Kunz, Werner - In: Journal of service management 23 (2012) 3, pp. 344-361
Persistent link: https://www.econbiz.de/10009619164
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A Maslow's hierarchy of needs analysis of social networking services continuance
Cao, Huanhuan; Jiang, Jinhu; Oh, Lih-bin; Li, Hao; … - In: Journal of service management 24 (2013) 2, pp. 170-190
Persistent link: https://www.econbiz.de/10009742799
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Understanding participation in company social netnorks
Martins, Carla Sofia; Patrício, Lia - In: Journal of service management 24 (2013) 5, pp. 567-587
Persistent link: https://www.econbiz.de/10010196050
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Brand community formation in service management : lessons from the sport industry
Heere, Bob; Lock, Daniel; Cooper, Danielle - In: Journal of service management 35 (2024) 1, pp. 71-88
Persistent link: https://www.econbiz.de/10014456580